BYU COUGARS

Jaren Hall Partners With BYU Athlete To Create Anti-Bullying NIL Campaign

Jun 7, 2022, 10:12 PM | Updated: 10:48 pm
Jaren Hall, BYU Football, Giff helmet...
BYU football quarterback Jaren Hall is partnering with BYU Basketball guard Trey Stewart's company, Default Happiness. (Scott G. Winterton, Deseret News)
(Scott G. Winterton, Deseret News)

PROVO, Utah – BYU’s Jaren Hall continues to pile up the NIL endorsements. Of course, being a star quarterback at BYU who leads his team to a 10-win season and national ranking lends itself to those opportunities.

The latest Name, Image, and Likeness deal for BYU’s QB1 isn’t your typical NIL deal. Instead, Hall looks to give back to the community by launching an anti-bullying campaign.

With his wife Bre and daughter Jayda, Hall shared a post on his Instagram to announce his partnership with the clothing brand Default Happiness to begin the campaign.

 

View this post on Instagram

 

A post shared by Jaren Hall (@jarenhall3)

“KINDNESS COUNTS (emoji) excited for the future working alongside @defaulthappiness to bring a positive message to the community. LEARN. LOVE. OVERCOME. Visit @defaulthappiness to learn more about the ‘kindness counts’ initiative and clothing drop coming soon! Let’s make a difference together,” wrote Hall, who enters his second year as BYU’s starting quarterback.

Default Happiness is a business created by current BYU basketball guard Trey Stewart. Since NIL became an opportunity for college athletes last July, not only are athletes able to sign endorsement deals, but they can also launch their own businesses.

Default Happiness was launched by Stewart with the goal of changing the stigma around mental health in sports.

Jaren Hall and BYU basketball’s Trey Stewart create a unique NIL deal

Stewart, who created Default Happiness last November, signed Hall to the NIL agreement last February. He also signed former BYU guard and current NBA hopeful Alex Barcello.

“I wanted to work with athletes at our school to promote things that are important to them,” said Stewart, who appeared in 11 games during his first season with BYU basketball. “It’s the first-ever athlete-owned company signing other athletes. With Jaren, we’re going to do an anti-bullying campaign because that means a lot to him.”

 

View this post on Instagram

 

A post shared by Trey Stewart (@1treystewart)

Stewart’s company sells t-shirts and hoodies that feature a smiley face logo and uplifting messages. He also customizes sneakers. Some of Stewart’s customized kicks recipients include Hall’s QB teammate, Jacob Conover, basketball star Fousseyni Traore, and the Voice of the Cougars, Greg Wrubell.

Anti-bullying T-Shirt

Default Happiness released a t-shirt that will be available soon for purchase on its website centered around Hall’s anti-bully campaign. The campaign will also have an initiative to help lift those who have dealt with bullies.

Hall is wearing the shirt in his Instagram post. The cost of the shirt is $25, and on the front, it states, “Kindness Counts.” On the back reads, “Learn. Love. Overcome.”

Default Happiness’s store states all sales from Jaren Hall’s anti-bullying t-shirt will “go towards making change.”

Mitch Harper is a BYU Insider for KSLsports.com and host of the Cougar Tracks Podcast (SUBSCRIBE) and Cougar Sports Saturday (Saturday from 12–3 p.m.) on KSL Newsradio. Follow him on Twitter: @Mitch_Harper.

  • BYU Cougars Scoreboard

  • BYU Cougars Team Leaders

  • BYU Cougars Standings

BYU Cougars

Josh Wilson, BYU Football, Zach Wilson Brother...
Mitch Harper

BYU Football Linebacker Josh Wilson Survives Car Accident On Freeway

Wilson is a third-year linebacker with the BYU football program.
7 hours ago
Atunaisa Mahe - BYU Football...
KSL Sports

60 in 60: #46 BYU’s Atunaisa Mahe (Defensive Lineman)

Throughout the summer Hans & Scotty are counting down the top 60 college football players in the state of Utah.
1 day ago
Brett Yormark, Big 12, Big 12 Conference Commissioner...
Mitch Harper

Brett Yormark Officially Hired As Next Big 12 Commissioner

Yormark is the fifth commissioner in the history of the Big 12 Conference that dates back to 1996.
1 day ago
BYU Basketball Roster, Mark Pope, 2022-23...
Mitch Harper

BYU’s 2022-23 Basketball Roster Looks To Bring Back ‘BLRA’

Taking an in-depth look at the 2022-23 BYU Basketball roster, the fourth under head coach Mark Pope.
2 days ago
BYU Football Helmet...
Mitch Harper

BYU Lands Commitment From Camp Standout Pierson Watson

BYU picks up its sixth commitment in the class of 2023.
2 days ago
BYU Football - Cosmo - Flag...
Mitch Harper

BYU Football Among Top Schools For Florida WR Daidren Zipperer

Lakeland, Florida recruit has BYU among his top schools.
2 days ago
Jaren Hall Partners With BYU Athlete To Create Anti-Bullying NIL Campaign