BYU Releases New Gameday Fan Shirt For Inaugural Big 12 Season

Jul 1, 2023, 2:50 AM

BYU Football, Gameday T-shirt, Big 12...

The 2023 BYU football gameday shirt celebrates the inaugural season in the Big 12 Conference. (Ben B. Braun, Deseret News)

(Ben B. Braun, Deseret News)

PROVO, Utah – Another sign that BYU football is around the corner is the release of the fan gameday shirt.

Every football season since 2007, BYU has put out an affordable shirt for fans to gear up for a given season. The 2023 edition celebrates BYU’s inaugural season in the Big 12 Conference, but it also features a new logo.

On the front of the 2023 gameday shirt is a Sailor Coug in football attire. The logo was created by BYU’s Design & Branding Assistant AD Dave Broberg.

On the back of the t-shirt reads, “Built For This,” in reference to joining the Big 12 Conference. Then below that is the 12-game schedule which features nine games against Big 12 competition, plus a road game at Arkansas in non-conference action.

The 2023 BYU gameday shirt is available at the BYU Store in adult, youth, and toddler sizes. All of the shirts, regardless of size, cost $12.99. That was the same price for last year’s gameday shirt that celebrated the “final tour” of Independence.

Along with new gameday shirts, BYU has also released inaugural Big 12 season pins and Big 12 mini pennant sets. The pin is $6.99 and the pennant sets are $14.99.

BYU Football Gameday T-Shirts Over the Years

2023 – Inaugural Big XII Season

2022 – Final Independent Tour

2021 – Loyal

2020 – Strong

2019 – BYU Football Gameday Collage

2018 – COUGS

2017 – Always Reppin’

2016 – Reppin’ The Y

2015 – Go Cougs

2014 – Rise

2013 – Loyal Strong And True

2012 – Every Day Is Gameday

2011 – Rise Up

2010 – We Are BYU Football

2009 – 25th anniversary of National Championship

2008 – The Quest for Perfection

2007 – Fully Invested

Mitch Harper is a BYU Insider for and host of the Cougar Tracks Podcast (SUBSCRIBE) and Cougar Sports Saturday (Saturday from 12–3 p.m.) on KSL Newsradio. Follow Mitch’s coverage of BYU in the Big 12 Conference on Twitter: @Mitch_Harper.

Take us with you wherever you go.

Download the new & improved KSL Sports app from Utah’s sports leader. You can stream live radio, video and stay up to date on all of your favorite teams.

  • BYU Cougars Scoreboard

  • BYU Cougars Team Leaders

  • BYU Cougars Standings

BYU Cougars


Brian Preece

Locals In MiLB: Justin Sterner Gets Second Cup Of Coffee With Tampa Bay Rays

The life of a minor league bullpen arm is rarely straightforward, as former BYU Cougar standout pitcher Justin Sterner can attest.

10 hours ago

Chamberlain Burgess, BYU Basketball, Offer...

Mitch Harper

BYU Basketball Offers Orem High’s Chamberlain Burgess

BYU basketball offers a forward prospect from Utah County.

11 hours ago

Kedon Slovis, BYU Football, UFL Draft...

Mitch Harper

Former BYU QB Kedon Slovis Selected In 2024 UFL Draft

Former BYU QB lands in the USFL Draft.

13 hours ago

Puka Nacua, Jaren Hall, BYU, NFL, Camp...

Mitch Harper

BYU Greats Puka Nacua, Jaren Hall Reunited To Host Camp For Youth

NFL players return to the community to host a camp for the youth.

1 day ago

BYU Baseball - Miller Park...

Brian Preece

Boston Red Sox Select BYU Cougar Pitcher Ben Hansen

The wait is over for BYU freshman pitcher Ben Hansen after the Boston Red Sox selected Hansen in the 20th and final round of the 2024 MLB draft. 

1 day ago


KSL Sports

60 in 60: #33 BYU’s Kody Epps (Wide Receiver)

The countdown is on for Hans & Scotty’s 60 in 60 for the 2024 college football season. Coming in at No. 33 is BYU WR Kody Epps.

2 days ago

Sponsored Articles


KSL Sports

Utah Hockey Newsletter: Sign Up Now

Want to get the latest info on Utah's newest sports franchise? Sign up for the Utah Hockey newsletter!


KSL Sports

KSL Sports Newsletter: Sign Up Now

Sign up today for the KSL Sports newsletter. Get the latest Utah sports news delivered to your inbox.


KSL Sports

Jazz Notes Newsletter: Sign Up Now

Sign up today for the Jazz Notes newsletter. Get insider analysis, game recaps and opportunities to win tickets!

3 kids wearing real salt lake jerseys smiling...

Real Salt Lake

6 Reasons You Need to Experience a RSL Matchday

RSL Games are a great way to spend time with your family with fun activities, good food, and traditions you can only experience at the field.

High angle view of the beautiful Rose Bowl Stadium...

KSL Digital Sales

How to Prepare for the 2023 Rose Bowl

Everything you need to know to plan your 2023 Rose Bowl trip in Pasadena, California. This year, the Utes will face Penn State.


KSL Digital Sales

Notable Moments From The Utah Jazz Season… So Far

At the beginning of the season, the Utah Jazz were second to last. Now they rank in the top 10 teams in the Western Conference.

BYU Releases New Gameday Fan Shirt For Inaugural Big 12 Season