ESPN Treats NCAA Women’s Tournament As Premier Event
Mar 18, 2022, 9:58 AM
SAN ANTONIO, TEXAS - APRIL 04: A dejected Aari McDonald #2 of the Arizona Wildcats sits on the court after missing a last second shot allowing the Stanford Cardinal to win in the National Championship game of the 2021 NCAA Women's Basketball Tournament at the Alamodome on April 04, 2021 in San Antonio, Texas. (Photo by Elsa/Getty Images)
(Photo by Elsa/Getty Images)
AP – ESPN has treated the NCAA Women’s Basketball Tournament on the same level as the College Football Playoff and “Monday Night Football.”
But with increased attention toward how the women’s version of “March Madness” is treated compared to the men’s tournament, ESPN’s coverage will be under the microscope.
With increased attention toward how the NCAA Women’s Basketball Tournament is treated compared to the men’s tournament, ESPN’s coverage will be under the microscope. https://t.co/HKe3DIf0ms
— The Associated Press (@AP) March 18, 2022
And that is fine for Pat Lowry, who oversees the network’s coverage of the women’s tournament.
“I certainly wasn’t worried about anybody questioning our coverage and whether we were putting the resources to it,” Lowry said. “We have put significant resources into it. It is one of the premier women’s events that we do. And I’ve never lacked resources on this.”
