Big 12 Releases Commercial With Tease To Four Corner Schools

Dec 29, 2023, 7:02 PM | Updated: 7:03 pm

Big 12 Conference, Four Corner Schools...

Big 12 Conference released an updated "Greater Than 12" commercial featuring a tease to the Four Corner school additions. (Photo by Ron Jenkins/Getty Images)

(Photo by Ron Jenkins/Getty Images)

SALT LAKE CITY – When the calendar turns to 2024, it’s one step closer to the new era of the Big 12 Conference.

On August 2, 2024, the Big 12 will officially be a 16-team league. That’s when the “Four Corner” schools from the Pac-12, Arizona, Arizona State, Colorado, and Utah are set to join the conference.

To get ready for that moment, the league has tagged a “Coming Soon” note on their “Greater Than 12” commercial during the Bowl Season.

The commercial will likely get a lot of air time during the New Year’s Day College Football Playoff semifinal at the Cotton Bowl, featuring outgoing Big 12 member Texas against Washington.

Commissioner Brett Yormark rolled out the league’s “Greater Than 12” mantra last July at Big XII football media days in Texas. The commercial is narrated by artist BigXthaPlug, describing the Big 12’s journey since becoming a league in 1996.

Adding the “Four Corner” schools was viewed as a “dream scenario” for Yormark during his relentless pursuit of adding institutions in realignment.

When the four Pac-12 institutions join the league on August 2, 2024, the Big 12 will feature Arizona, Arizona State, Baylor, BYU, UCF, Cincinnati, Colorado, Houston, Iowa State, Kansas, Kansas State, Oklahoma State, TCU, Texas Tech, Utah, and West Virginia as members.

During the 2023-24 Bowl Season, members of the new Big XII Conference finished with a record of 6-3 during postseason action.

Mitch Harper is a BYU Insider for and host of the Cougar Tracks Podcast (SUBSCRIBE) and Cougar Sports Saturday (Saturday from 12–3 p.m.) on KSL Newsradio. Follow Mitch’s coverage of BYU in the Big 12 Conference on X and Threads: @Mitch_Harper.

Take us with you wherever you go.

Download the new & improved KSL Sports app from Utah’s sports leader. You can stream live radio video and stay up to date on all of your favorite teams.

  • Utah Utes Scoreboard

  • Utah Utes Team Leaders

  • Utah Utes Standings

College Sports

merit jones...

Brian Preece

Utah Baseball Starting Pitcher Merit Jones Selected By Minnesota Twins

The Boston Red Sox have selected University of Utah starting pitcher Merit Jones with the 608th overall pick in the 2024 MLB draft.

12 hours ago

BYU Baseball - Miller Park...

Brian Preece

Boston Red Sox Select BYU Cougar Pitcher Ben Hansen

The wait is over for BYU freshman pitcher Ben Hansen after the Boston Red Sox selected Hansen in the 20th and final round of the 2024 MLB draft. 

13 hours ago


Jeremy Mauss

JJ & Alex: Big 12 Could Be Only Option For Florida State, Clemson

Will Brett Yormark be aggressive and try to land two elite ACC programs?

13 hours ago


KSL Sports

60 in 60: #33 BYU’s Kody Epps (Wide Receiver)

The countdown is on for Hans & Scotty’s 60 in 60 for the 2024 college football season. Coming in at No. 33 is BYU WR Kody Epps.

15 hours ago

micah ashman...

Brian Preece

Detroit Tigers Select Utah Utes Closer Micah Ashman In MLB Draft

Micah Ashman is the second Ute to hear his name called in the 2024 MLB draft after the Detroit Tigers picked him in the 11th round.

15 hours ago


Michelle Bodkin

Getting To Know Utah Football’s 2024 Schedule: Arizona State Sun Devils

It’s time to dive into Utah football's game six against another familiar former Pac-12 foe in the Arizona State Sun Devils

17 hours ago

Sponsored Articles


KSL Sports

Utah Hockey Newsletter: Sign Up Now

Want to get the latest info on Utah's newest sports franchise? Sign up for the Utah Hockey newsletter!


KSL Sports

KSL Sports Newsletter: Sign Up Now

Sign up today for the KSL Sports newsletter. Get the latest Utah sports news delivered to your inbox.


KSL Sports

Jazz Notes Newsletter: Sign Up Now

Sign up today for the Jazz Notes newsletter. Get insider analysis, game recaps and opportunities to win tickets!

3 kids wearing real salt lake jerseys smiling...

Real Salt Lake

6 Reasons You Need to Experience a RSL Matchday

RSL Games are a great way to spend time with your family with fun activities, good food, and traditions you can only experience at the field.

High angle view of the beautiful Rose Bowl Stadium...

KSL Digital Sales

How to Prepare for the 2023 Rose Bowl

Everything you need to know to plan your 2023 Rose Bowl trip in Pasadena, California. This year, the Utes will face Penn State.


KSL Digital Sales

Notable Moments From The Utah Jazz Season… So Far

At the beginning of the season, the Utah Jazz were second to last. Now they rank in the top 10 teams in the Western Conference.

Big 12 Releases Commercial With Tease To Four Corner Schools