Utah State Announces ‘Blue A Collective’ NIL Deal

Sep 9, 2023, 5:03 PM


Utah State football prepares for the 2023 season

LOGAN, Utah – The Utah State Athletics program announced they will be launching a Blue A Collective to support all Utah State student-athletes.

USU announced the Blue A Collective on Saturday, September 9.

Co-founded by Eric Laub and former USU football head coach Gary Anderson, plans for the Blue A Collective were first announced in May. The collective seeks to empower all USU student-athletes and monetize their NIL while supporting the Cache Valley area.

RELATED: Utah State Aggies Versus Idaho State Bengals Gameday Guide & Predictions

“I am thrilled to announce the formation of the Blue A Collective in partnership with coach Gary Andersen,” Laub said. “Together, we will combine our passion for Utah State and its student-athletes with our deep love for the Cache Valley community to make a difference. Our primary objective is to empower student-athletes to benefit from their name, image, and likeness while simultaneously fostering a strong connection with Cache Valley.”

We are excited for our new partnership with the Blue A Collective,” Utah State Vice President and Director of Athletics Diana Sabau said. “The Blue A Collective will be the collective for Utah State University Athletics and the primary source of NIL opportunities for our student-athletes. The landscape of college athletics continues to evolve and the Blue A Collective gives our student-athletes another important resource to help them reach their full potential.” 

RELATED: Former Aggie Taylor Funk Signs Exhibit-10 Contract With Celtics

“Utah State is clearly at its best when we are aggressive in everything we do,” Andersen said. “I believe the current upward trajectory of USU is very positive, and it’s great to see. It’s very exciting for me to be back, involved with the university that I love. The Blue A Collective is a big-time opportunity for Aggie Nation to close the gap quickly and allow USU to be consistently competitive in the Mountain West, ensuring sustained success at Utah State.”

Following Utah State With KSL Sports

KSL Sports coverage of Utah State University Athletics can be found here. 

Take us with you, wherever you go.

Download the new & improved KSL Sports app from Utah’s sports leader. You can stream live radio, and video and stay up to date on all of your favorite teams.

  • Utah State Aggies Scoreboard

  • Utah State Aggies Team Leaders

  • Utah State Aggies Standings

Utah State Aggies

usu tight end broc lane...

KSL Sports

60 in 60: #49 Utah State’s Broc Lane (Tight End)

The countdown is on for Hans & Scotty’s 60 in 60 for the 2024 CFB season. Utah State Aggies tight end Broc Lane checks in at No. 49.

14 hours ago


Michelle Bodkin

Getting To Know Utah Football’s 2024 Schedule: Battle Of The Brothers Returns

Our look at Utah football's 2024 schedule continues on with their last out-of-conference game against the Utah State Aggies.

2 days ago

seni tuiaki...

KSL Sports

60 in 60: #51 Utah State’s Seni Tuiaki (Defensive Tackle)

The countdown is on for Hans & Scotty’s 60 in 60 for the 2024 college football season. USU defensive tackle Seni Tuiaki checks in at No. 51.

4 days ago

neemias queta champion...

Brian Preece

Former USU Big Man Neemias Queta Wins NBA Championship With Boston Celtics

Former Utah State center Neemias Queta's circuitous journey through the NBA culminated in an NBA championship

4 days ago


KSL Sports

60 in 60: #53 Utah State’s Avante Dickerson (Cornerback)

The countdown is on for Hans & Scotty’s 60 in 60 for the 2024 college football season. Coming in at No. 53 USU cornerback Avante Dickerson.

8 days ago

Utah State Aggies College Football 60 in 60 Teague Andersen...

KSL Sports

60 in 60: #55 Utah State’s Teague Andersen (Offensive Line)

The countdown for Hans & Scotty's 60 in 60 is on. Coming in at No. 55 is Utah State offensive lineman Teague Andersen.

10 days ago

Sponsored Articles


KSL Sports

Utah Hockey Newsletter: Sign Up Now

Want to get the latest info on Utah's newest sports franchise? Sign up for the Utah Hockey newsletter!

Hans & Scotty's Day of Adoption...

Hans & Scotty’s Day Of Adoption

Join the KSL Sports Zone for Hans & Scotty's Day of Adoption, in partnership with the Humane Society of Utah, on June 25th, 2024!


KSL Sports

KSL Sports Newsletter: Sign Up Now

Sign up today for the KSL Sports newsletter. Get the latest Utah sports news delivered to your inbox.


KSL Sports

Jazz Notes Newsletter: Sign Up Now

Sign up today for the Jazz Notes newsletter. Get insider analysis, game recaps and opportunities to win tickets!

3 kids wearing real salt lake jerseys smiling...

Real Salt Lake

6 Reasons You Need to Experience a RSL Matchday

RSL Games are a great way to spend time with your family with fun activities, good food, and traditions you can only experience at the field.

High angle view of the beautiful Rose Bowl Stadium...

KSL Digital Sales

How to Prepare for the 2023 Rose Bowl

Everything you need to know to plan your 2023 Rose Bowl trip in Pasadena, California. This year, the Utes will face Penn State.

Utah State Announces ‘Blue A Collective’ NIL Deal