BYU COUGARS

Built Bar Signs With BYU Football Again, Launches CougarTail Bar

Aug 23, 2022, 6:42 PM
Built Bar, Nick Greer, Nick Billoups, BYU...
Built Bar CEO Nick Greer pictured with BYU football QB Nick Billoups. (Jaren Wilkey/BYU Photo)
(Jaren Wilkey/BYU Photo)

PROVO, Utah – Built Bar is becoming synonymous with BYU football.

Last year, Built Brands LLC. created national headlines by extending individual name, image, and likeness deals to BYU football walk-ons.

Built Bar is back again for another year. On Tuesday, Built Brands announced they signed all 36 of BYU’s walk-on players. Last year, the money from the deal was enough to cover the tuition costs for a walk-on.

“We are grateful for Built Brand’s continued innovation and support for our Built4Life program that helps empower our players to build upon a foundation of love, learning and service,” said BYU football head coach Kalani Sitake. “Nick’s vision, like our own, focuses on the whole and elevating everyone around us. We look forward to this next chapter of our relationship, including partnering with Built on the Built for Good campaign, and providing even more player development opportunities for our entire team.”

Along with walk-on athletes, scholarship players signed individual deals with Built Bar.

Last year, Built Brands CEO Nick Greer said, “Florida has Gatorade, Oregon has Nike, and BYU has Built.” The Built brand continues to have its presence within the BYU football program.

Built’s logo will be on BYU’s team bench in LaVell Edwards Stadium this fall. That goes along with the fueling station walls at the Student Athlete Building locker room before the players exit the locker room to the practice field.

LES also has a wall of protein Built bars for players to fuel when at the stadium.

CougarTail Built Bar unveiled

The newest flavor on the wall and available to fans is a CougarTail flavor.

Named after BYU’s popular treat at BYU sporting events, Built Bar released a “Puffs” bar that tastes like a CougarTail.

Greer and the Built Brands team unveiled the new flavor during Saturday’s scrimmage when mascot Cosmo flew into LaVell Edwards Stadium on a parachute.

The BYU players will get a 15% cut of the sales from Built’s CougarTail bars. Along with a cut of the sales, players received a t-shirt and beanie that featured a cartoon Cougar logo eating a CougarTail Built bar.

“I also love how the new CougarTail bar so uniquely reflects a popular tradition of BYU sporting events and the tastes of Cougar Nation,” said Sitake.

BYU football opens the 2022 season against South Florida on Saturday, September 3, in Tampa.

Mitch Harper is a BYU Insider for KSLsports.com and host of the Cougar Tracks Podcast (SUBSCRIBE) and Cougar Sports Saturday (Saturday from 12–3 p.m.) on KSL Newsradio. Follow him on Twitter: @Mitch_Harper.

  • BYU Cougars Scoreboard

  • BYU Cougars Team Leaders

  • BYU Cougars Standings

BYU Cougars

Steve-Young-SUU-Thunderbirds...
Kyle Ireland

Steve Young Speaks At SUU, Visits Thunderbirds’ Football Practice

Legendary BYU and NFL quarterback Steve Young spoke at Southern Utah University and visited a practice of the Thunderbirds' football team.
1 day ago
BYU Football, Puka Nacua...
Mitch Harper

BYU Football Injury Report Heading Into Wyoming Game

The latest injury intel heading into BYU/Wyoming game.
1 day ago
Jaren-Hall-BYU-Big-12-Baylor...
Jeremy Mauss

Jaren Hall: Wyoming Is Fundamentally Sound, Cougs Must Establish Run Game Early

BYU got a reality check when they fell to Oregon in a game that wasn't all that close, but now their attention goes to former Mountain West and WAC foe Wyoming.
1 day ago
Jimmer-Fredette-BYU...
Kyle Ireland

Jimmer Fredette Goes Undercover At BYU Basketball Tryouts

Cougar legend Jimmer Fredette went undercover and impressed as "Slick Nick" at open tryouts for the BYU men's basketball team.
2 days ago
Sun-Devil-Stadium-Arizona-State-Football-Utah...
KSL Sports

Week 4: How To Watch, Stream Or Listen To Local College Football

Week 4 of the college football season is here and the locals contests include an in-state matchup between Utah Tech and Southern Utah.
2 days ago
BYU Football, Aaron Roderick, Dallin Holker...
Mitch Harper

BYU OC Aaron Roderick Was Surprised By Dallin Holker’s Transfer

BYU's offensive coordinator was gutted and surprised by the departure of Holker.
3 days ago
Built Bar Signs With BYU Football Again, Launches CougarTail Bar