BYU AD Tom Holmoe Sent Letter To Student-Athletes Outlining NIL Policies

Jul 1, 2021, 9:57 AM

Tom Holmoe - Kalani Sitake - 2021 BYU Football Media Day...

BYU athletic director Tom Holmoe and head football coach Kalani Sitake (L-R) (Courtesy of BYU Photo)

(Courtesy of BYU Photo)

PROVO, Utah – BYU Athletics is embracing the new Name, Image and Likeness landscape that has historically arrived in college sports.

Thursday marks the first day where student-athletes can profit off their name, image and likeness. Bringing to a halt the long-standing amateurism rules within the NCAA.

The NCAA’s policy on NIL is currently being classified as an interim policy while they continue to work with Congress on a national legislation.

Interim or not, a new era in college sports is here.

With a new era upon them, BYU AD Tom Holmoe issued a letter to all of BYU’s student-athletes and staff laying out the policies for how to take advantage of NIL.

The policies laid out by Holmoe in the letter include the following guidelines.

  • Compensation for NIL activities must be within fair market value.
  • Student-athletes may not be compensated for athletic accomplishments (e.g., pay-for-play)
  • Student-athletes may use BYU or athletic department related marks and logos, including all aspects of the uniform, only after those rights have been secured through a formal agreement granting specified rights. While you may not use marks or logos in your NIL activities right now, additional information on how to secure such rights is forthcoming.
  • Student-athletes may not enter into NIL agreements with companies, businesses, causes or products that do not conform to the BYU Honor Code Standards. Some examples of such prohibited areas include, but are not limited to, alcohol, tobacco, gambling, adult entertainment, coffee, etc.
  • Student-athletes must comply with BYU Honor Code Standards, including the University Dress & Grooming Standards, while engaging in NIL activities.
  • Use of institutional facilities, including athletic department facilities, is prohibited at this time.
  • In order for us to best assist you, all student-athletes must have NIL agreements reviewed by the athletics administration prior to engaging in the NIL activity. Disclosure forms are enclosed in this policy.

BYU has stayed proactive the past year so they would be ready for when the NIL era arrived.

Last month, BYU announced the Built4Life program to serve as an education opportunity for BYU’s student-athletes on compliant NIL integration.

BYU is also partnered with Opendorse, a sports technology company, that helps athletes maximize their marketing potential.

Mitch Harper is a BYU Insider for and host of the Cougar Tracks Podcast (SUBSCRIBE) and Cougar Sports Saturday (Saturday from 12-3 pm) on KSL Newsradio. Follow him on Twitter: @Mitch_Harper.

  • BYU Cougars Scoreboard

  • BYU Cougars Team Leaders

  • BYU Cougars Standings

BYU Cougars

BYU Basketball, Max Triplett, Snow College...

Mitch Harper

BYU Basketball Adds Snow College Transfer To Frontcourt

BYU basketball picked up a commitment from Max Triplett out of Snow College.

1 day ago

Allstate, Big 12 Conference, Naming Rights...

Mitch Harper

Social Media Reacts To Big 12 Potentially Selling League Name To Allstate

Social media had its share of takes after the reports surfaced that the Big 12 is looking to sell its naming rights to Allstate.

2 days ago

Big 12 Conference, Allstate, Name Change...

Mitch Harper

Big 12 Looking At Selling Name Of League To Insurance Company

The Big 12 Conference is looking for additional revenue streams.

2 days ago

Big 12, Brett Yormark, Conference Expansion...

Mitch Harper

Big 12 Reportedly Considering Up To $1 Billion Private Equity Investment

SALT LAKE CITY – The Big 12 Conference could be ushering in a new era of college athletics. On Thursday, CBS Sports’ Dennis Dodd reported that the Big 12 Conference is considering a private equity investment of up to $1 billion. Breaking: Big 12 considering private equity investment of up to $1 billion for as much […]

2 days ago

justin sterner rays...

Brian Preece

Locals In MLB: Former Cougar Justin Sterner Makes Most Of MLB Debut

Former BYU Cougar Justin Sterner didn't have much time to prepare when the rookie pitcher learned he was needed in the big league bullpen.

4 days ago

payton henry...

Brian Preece

Locals In MiLB: Former Pleasant Grove Baseball Star Suffers Scary Injury

It was a scary scene in late May when former Pleasant Grove Viking Payton Henry was struck in the head by an opponent's backswing.

5 days ago

Sponsored Articles


KSL Sports

Utah Hockey Newsletter: Sign Up Now

Want to get the latest info on Utah's newest sports franchise? Sign up for the Utah Hockey newsletter!

Hans & Scotty's Day of Adoption...

Hans & Scotty’s Day Of Adoption

Join the KSL Sports Zone for Hans & Scotty's Day of Adoption, in partnership with the Humane Society of Utah, on June 25th, 2024!


KSL Sports

KSL Sports Newsletter: Sign Up Now

Sign up today for the KSL Sports newsletter. Get the latest Utah sports news delivered to your inbox.


KSL Sports

Jazz Notes Newsletter: Sign Up Now

Sign up today for the Jazz Notes newsletter. Get insider analysis, game recaps and opportunities to win tickets!

3 kids wearing real salt lake jerseys smiling...

Real Salt Lake

6 Reasons You Need to Experience a RSL Matchday

RSL Games are a great way to spend time with your family with fun activities, good food, and traditions you can only experience at the field.

High angle view of the beautiful Rose Bowl Stadium...

KSL Digital Sales

How to Prepare for the 2023 Rose Bowl

Everything you need to know to plan your 2023 Rose Bowl trip in Pasadena, California. This year, the Utes will face Penn State.

BYU AD Tom Holmoe Sent Letter To Student-Athletes Outlining NIL Policies