WNBA

Michael Jordan, Jordan Brand Announce ‘WNBA Family’ Endorsement Campaign

Jun 25, 2021, 10:42 AM | Updated: Dec 8, 2022, 11:21 am
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A detailed view of the WNBA 25th season logo on the court during the first half of the game between the Washington Mystics and the Chicago Sky at Entertainment & Sports Arena on May 15, 2021 in Washington, DC.(Photo by Scott Taetsch/Getty Images)
(Photo by Scott Taetsch/Getty Images)

SALT LAKE CITY, Utah – NBA legend and Charlotte Hornets owner Michael Jordan and Nike’s Jordan Brand announced the “WNBA Family” endorsements campaign.

In mid-June, Jordan and Nike announced the campaign.

“How do you define family? One way to look at it is as a group of diverse individuals bound by love,” Nike said in a statement. “That definition holds for the recent addition of eight WNBA players to Jordan Brand, and demonstrates Michael Jordan’s desire to form an expansive and inclusive family.”

The endorsements marked the most ever players to partner with the brand in league history.

“The world needs female voices, and we can’t ignore that or else we’re not growing,” Jordan said in a statement. “The Jordan Brand is committed to giving women a platform to amplify their voices, which influence, inspire and push culture forward.”

In April, the NBA owner was photographed for the campaign alongside current WNBA stars Jordin Canada, Te’a Cooper, Crystal Dangerfield, Chelsea Dungee, Arella Guirantes, Dearica Hamby, Kia Nurse, Aerial Powers, and Satou Sabally.

“Representation really matters at this point in time,” says Seattle Storm star Jordin Canada. “To have eleven black women be a part of this brand allows the younger generation and younger women to see that they can be like us — they can have that opportunity. I didn’t see that growing up.”

In addition to basketball related activities, the group looks to create an “impact by influencing society and championing Black community initiatives.

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Michael Jordan, Jordan Brand Announce ‘WNBA Family’ Endorsement Campaign