Jasen Ah You Sets Out To Highlight Strengths Of BYU Football On Recruiting Trail

May 11, 2020, 4:04 PM | Updated: 4:09 pm
Jasen Ah You...
BYU Director of Recruiting Jasen Ah You Photo Courtesy of BYU Photo/Jaren Wilkey

PROVO, Utah – Days before the COVID-19 pandemic shut down everything in the sports world, Jasen Ah You was promoted by Kalani Sitake to lead BYU Football’s recruiting operation.

On Monday, his role as BYU’s Executive of Recruiting and Player Personnel was made official.

Prior to earning this role, Ah You served as BYU’s NFL Liasion by coordinating the school’s Pro Day and also having open lines of communication in pro football. Now high school football becomes Ah You’s top responsibility and he believes BYU has a lot to offer on the recruiting trail.

“My vision is not to reinvent the wheel, but to remind players, future recruits and parents what BYU has to offer,” Ah You said during a 40-minute Zoom call with the media. “If in their checklist of things that they are looking for in a university and to play football or what have you, if being a member of the Church of Jesus Christ of Latter-day Saints and being a part of that culture is anywhere in the top five or six characteristics then we’ve got a shot, and we’re going to swing for that.

“I feel that there no better place to achieve all of your goals, all of them, then at BYU. My job is not only to make sure they see that, but that they feel it.”

Ah You’s hire comes at a time where BYU has ended up with recruiting classes ranked in the 70s of the team rankings according to 247Sports. Some of the lowest-ranked classes since 247Sports started ranking recruiting classes dating back to 2000.

Back in 2017, BYU pulled in the 66th ranked class and that group featured Jasen Ah You’s son, Chaz Ah You. A former four-star recruit who had offers from everyone in the country. That experience with his son paired with stops at Snow College and the University of Utah have given Ah You perspective to what top recruits might be looking for in picking a school.

Heralded recruits taking notice

The state of Utah’s top recruit in the class of 2021 in Kingsley Suamatia, a four-star offensive tackle from Orem High School has already seen a difference in the way BYU recruits with Ah You leading the charge.

“With Jasen Ah You heading the recruiting, I’m feeling the love for sure,” Suamataia said to 247Sports’ Cougar Sports Insider. “Of course, other schools have been on me early, but BYU hasn’t really shown as much interest in me. But recently, BYU coaches and mail have finally come on. It’s been a little bit of everything, but what’s really different is that I’ve felt more comfortable. It has all felt more sincere.”

Honor Code’s role in recruiting at BYU

Whenever you discuss recruiting and prominent athletes though, a concern brought up is the honor code. Ah You finds the honor code to be a positive in the way BYU recruits.

“For me personally, I love the honor code,” Ah You said. “I love how it’s run, and I think they’ve made some great changes under Kevin Utt.

“That’s what makes us different. No one else has it like us. We can’t be afraid of it. I think we need to be at the forefront of it; where else can you go with 85 returned missionaries on your team? I think that gravitates to moms and dads, and they should see us as an extension of them. They should feel safe coming here.”

Social Media will have a big presence in BYU’s recruiting efforts

Jasen Ah You discussed in his 40-minute meeting with the media the importance of social media. Ah You wants 11 or 13 impressions per day if possible. He thanked BYU’s creative team for embracing his vision of social media. Despite not being a big user of Twitter, Ah You admits that young athletes interact on the media and consume content from that platform. He wants BYU to be more interactive on that medium.

Ah You is proud to be at BYU

To promote BYU on the recruiting trail, it helps to have knowledge of the program and a passion for it. Ah You has that in spades as he was delivered by the team doctor as a baby. His father, Charles Ah You played at BYU along with his brothers Matt and C.J. BYU runs in Ah You’s blood.

Ah You will look to utilize that passion and unique experiences to deliver results the Cougars haven’t seen on the recruiting trail in a handful of years.

Mitch Harper is a BYU Insider for and host of the Cougar Tracks Podcast (SUBSCRIBE) and Cougar Sports Saturday (Saturday from 12-3 pm) on KSL Newsradio. Follow him on Twitter: @Mitch_Harper.

  • BYU Cougars Scoreboard

  • BYU Cougars Team Leaders

  • BYU Cougars Standings

BYU Cougars

Brigham Young Cougars guard Dallin Hall (30) lays the ball up during a NCAA basketball game at the ...
Matt Baiamonte

BYU Basketball Questions Answered In Win Against LMU

Considering the circumstances of the three game losing streak, the win against LMU goes down as the best win of the season for BYU basketball.
2 days ago
BYU Basketball, LMU, Fousseyni Traore...
Mitch Harper

Instant Takeaways From BYU’s 89-61 Win Over LMU

BYU basketball rolls through LMU to return to 5-5 in West Coast Conference play.
2 days ago
Kyle Ireland

Tyler Huntley Helps AFC Take Early Lead Over Fred Warner, NFC At Pro Bowl Games

Former Utah QB Tyler Huntley helped the AFC take an early lead over former BYU LB Fred Warner and the NFC at the Pro Bowl Games.
2 days ago
BYU Football, David Latu, Signing Day...
Mitch Harper

BYU Football Recruit Announces Commitment At Father’s Grave

David Latu had one of the more emotional Signing Day announcements you'll watch.
3 days ago
BYU Football - Royal Virgil Helmet...
Mitch Harper

Former Stanford Commit LJ Martin Signs With BYU Football

BYU picked up a talented running back from Texas on Signing Day.
3 days ago
BYU Football, Big 12 Schedule...
Mitch Harper

Five Takeaways From BYU Football’s Inaugural Big 12 Schedule

The key takeaways from BYU's inaugural Big 12 Conference schedule.
4 days ago

Sponsored Articles

High angle view of the beautiful Rose Bowl Stadium...
KSL Digital Sales

How to Prepare for the 2023 Rose Bowl

Everything you need to know to plan your 2023 Rose Bowl trip in Pasadena, California. This year, the Utes will face Penn State.
KSL Digital Sales

Notable Moments From The Utah Jazz Season… So Far

At the beginning of the season, the Utah Jazz were second to last. Now they rank in the top 10 teams in the Western Conference.
Football soccer ball on grass field on stadium...
KSL Digital Sales

Everything You Need to Know to Watch the 2022 World Cup

Find out where and when to watch the upcoming games and final match for the 2022 World Cup in Qatar, including where to find live updates.
ksl sports logos...
KSL Sports

KSL Sports Newsletter: Sign Up Now

Sign up today for the KSL Sports newsletter. Get the latest Utah sports news delivered to your inbox.
KSL Sports

Win Tickets Wednesday: Jimmy Buffett

Get your Hawaiian shirts ready.
Iron Maiden tour...
KSL Sports

Win Tickets Wednesday: Iron Maiden

Iron Maiden returns to Utah in 2022 with The Legacy of the Beast tour.
Jasen Ah You Sets Out To Highlight Strengths Of BYU Football On Recruiting Trail