BYU COUGARS

BYU, Nike Extend Agreement Through 2025-26

Mar 8, 2019, 2:00 PM
Brigham Young Cougars quarterback Zach Wilson (11) makes a pass as BYU and Utah play at Rice Eccles...
Brigham Young Cougars quarterback Zach Wilson (11) makes a pass as BYU and Utah play at Rice Eccles Stadium in Salt Lake City on Saturday, Nov. 24, 2018. (Scott Winterton, Deseret News)
(Scott Winterton, Deseret News)

PROVO, Utah – The BYU Cougars will remain wearing the Nike swoosh logo for quite some time.

The BYU athletics department announced seven-year extension of the school’s existing agreement with Nike to keep the Cougars in the Oregon-based company’s footwear, apparel and equipment through 2025-26.

BYU was a pioneer in wearing the ultra-popular brand by equipping the football team in Nike cleats in the late 1970s. The entire athletics program has since become an all-Nike school across all sports, but it began with a friendship between legendary head football coach LaVell Edwards and Nike founder Phil Knight.

“One of my fondest memories as a player, coach and administrator at BYU is our long-standing, great relationship with Nike,” athletic director Tom Holmoe said in a press release. “From the very start—when LaVell Edwards and Phil Knight became friends in the late 70s—to the present time, Nike has been a wonderful partner.”

The new deal with Nike will more than double the value of the previous deal and includes more cash compensation and royalties for the athletics program.

“We are very proud of our long-standing association with BYU Athletics,” Nike senior director of college sports marketing Kit Morris said. “We look forward to continued support of its student-athletes with Nike footwear, apparel, and equipment.”

 

  • BYU Cougars Scoreboard

  • BYU Cougars Team Leaders

  • BYU Cougars Standings

BYU Cougars

Jamaal-Williams-Detroit-Lions-NFL...
Kyle Ireland

Former BYU RB Jamaal Williams Gives Lions Teammates Custom Gifts

Detroit Lions running back Jamaal Williams got the spirit of giving going in the Motor City by gifting his teammates custom robes.
2 days ago
Jaren Hall, BYU Football, Status...
Mitch Harper

Jaren Hall Remains Focused On Playing In BYU’s Bowl Game

The plan for Jaren Hall this postseason is simple after the precautionary ankle injury; he's going to play.
2 days ago
Kalani Sitake, Kyle Whittingham, Blake Anderson...
Mitch Harper

What The 12-Team College Football Playoff Means For BYU, Utah, Utah State

The impact a 12-team College Football Playoff has on the local FBS teams here in Utah.
2 days ago
Big 12, College Basketball, Conference Tournament...
Mitch Harper

Big 12/SEC Basketball Challenge Will Conclude Before BYU Joins

When BYU joins the Big 12, there won't be a game against an SEC team on its non-conference schedule.
3 days ago
Spencer Johnson, BYU Basketball...
Mitch Harper

Mark Pope Provides Injury Update On BYU Guard Spencer Johnson

The latest injury update on BYU starting guard Spencer Johnson.
4 days ago
BYU Basketball, Westminster...
Mitch Harper

BYU Sets Single-Game 3-Point Record In Blowout Over Westminster

BYU knocks down a program-best amount of threes in the win over Westminster.
4 days ago
BYU, Nike Extend Agreement Through 2025-26