BYU, Nike Extend Agreement Through 2025-26

Mar 8, 2019, 2:00 PM

Brigham Young Cougars quarterback Zach Wilson (11) makes a pass as BYU and Utah play at Rice Eccles...

Brigham Young Cougars quarterback Zach Wilson (11) makes a pass as BYU and Utah play at Rice Eccles Stadium in Salt Lake City on Saturday, Nov. 24, 2018. (Scott Winterton, Deseret News)

(Scott Winterton, Deseret News)

PROVO, Utah – The BYU Cougars will remain wearing the Nike swoosh logo for quite some time.

The BYU athletics department announced seven-year extension of the school’s existing agreement with Nike to keep the Cougars in the Oregon-based company’s footwear, apparel and equipment through 2025-26.

BYU was a pioneer in wearing the ultra-popular brand by equipping the football team in Nike cleats in the late 1970s. The entire athletics program has since become an all-Nike school across all sports, but it began with a friendship between legendary head football coach LaVell Edwards and Nike founder Phil Knight.

“One of my fondest memories as a player, coach and administrator at BYU is our long-standing, great relationship with Nike,” athletic director Tom Holmoe said in a press release. “From the very start—when LaVell Edwards and Phil Knight became friends in the late 70s—to the present time, Nike has been a wonderful partner.”

The new deal with Nike will more than double the value of the previous deal and includes more cash compensation and royalties for the athletics program.

“We are very proud of our long-standing association with BYU Athletics,” Nike senior director of college sports marketing Kit Morris said. “We look forward to continued support of its student-athletes with Nike footwear, apparel, and equipment.”


  • BYU Cougars Scoreboard

  • BYU Cougars Team Leaders

  • BYU Cougars Standings

BYU Cougars

BYU Basketball, Jaxson Robinson, Fresno State Preview...

Mitch Harper

No. 19 BYU Takes On Fresno State At Delta Center

BYU looks to remain unbeaten as they take on Fresno State inside the Delta Center in Salt Lake City.

6 hours ago

BYU Women's Soccer, College Cup, How To Watch...

Mitch Harper

How To Watch BYU Women’s Soccer In NCAA College Cup Against Stanford

All of the details to watch BYU women's soccer in the NCAA College Cup.

19 hours ago

BYU Football, Transfer Portal, Special Teams, Kelly Poppinga...

Mitch Harper

BYU Football Adds Pitt Punter, Loses Specialist To Transfer Portal

BYU picks up a commitment from a punter in the portal, loses a long snapper.

1 day ago

BYU Football, Tyler Batty, All-Big 12...

Mitch Harper

Ten BYU Football Players Receive All-Big 12 Recognition

BYU had some individual honors given to their team in the All-Big 12 honors.

2 days ago


Kyle Ireland

Week 13: Top Plays From BYU, Utah, Utah State

The college football regular season is officially over and the BYU Cougars, Utah Utes, and Utah State Aggies made big plays during Week 13.

2 days ago

Kedon Slovis, BYU Football...

Mitch Harper

Kedon Slovis Sends Farewell Message To BYU Football

Slovis said his goodbyes to the BYU football program.

2 days ago

Sponsored Articles


KSL Sports

Jazz Notes Newsletter: Sign Up Now

Sign up today for the Jazz Notes newsletter. Get insider analysis, game recaps and opportunities to win tickets!

3 kids wearing real salt lake jerseys smiling...

Real Salt Lake

6 Reasons You Need to Experience a RSL Matchday

RSL Games are a great way to spend time with your family with fun activities, good food, and traditions you can only experience at the field.

High angle view of the beautiful Rose Bowl Stadium...

KSL Digital Sales

How to Prepare for the 2023 Rose Bowl

Everything you need to know to plan your 2023 Rose Bowl trip in Pasadena, California. This year, the Utes will face Penn State.


KSL Digital Sales

Notable Moments From The Utah Jazz Season… So Far

At the beginning of the season, the Utah Jazz were second to last. Now they rank in the top 10 teams in the Western Conference.

Football soccer ball on grass field on stadium...

KSL Digital Sales

Everything You Need to Know to Watch the 2022 World Cup

Find out where and when to watch the upcoming games and final match for the 2022 World Cup in Qatar, including where to find live updates.


KSL Sports

KSL Sports Newsletter: Sign Up Now

Sign up today for the KSL Sports newsletter. Get the latest Utah sports news delivered to your inbox.

BYU, Nike Extend Agreement Through 2025-26