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Video: Big 12 is considering selling naming rights to a sponsor and a private equity deal. What does tha…

Jun 15, 2024, 12:15 PM | Updated: 12:41 pm

News broke earlier this week that the Big 12 was exploring selling the naming rights to a sponsor and considering private equity investment of up to $1 billion for as much as 20% of the conference. Would this be a good move? Mitch Harper and Matt Baiamonte break it all down here.

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Video: Big 12 is considering selling naming rights to a sponsor and a private equity deal. What does tha…