Ron Kunisaki describes building BASE Hockey, the marketing industry, and how the hockey stick has evolved

On this episode of UPR, we're joined by special guests, Ben Wilner and Jordan Parise, to help interview, Ron Kunisaki, the founder of BASE Hockey. We talk about how Ron transitioned from the golf industry to the hockey industry in the 1990s, innovations in the hockey stick industry, and how marketing affects gear throughout the leagues. Lastly, we talk about how BASE hockey has revolutionized hockey sticks and how their fitting process has mastered stick design.

Published: Saturday, August 17, 2019   |   Runtime: 44:35