COLLEGE SPORTS

Social Media Reacts To Big 12 Potentially Selling League Name To Allstate

Jun 13, 2024, 2:57 PM

Allstate, Big 12 Conference, Naming Rights...

The Big 12 Conference is reportedly looking at selling naming rights to insurance company Allstate. (Photo by Jonathan Bachman/Getty Images)

(Photo by Jonathan Bachman/Getty Images)

SALT LAKE CITY – The Big 12 Conference is reportedly considering a naming rights deal with insurance company Allstate.

That deal could lead to the “Allstate 12 Conference” being a thing.

The Action Network’s Brett McMurphy first reported the news. He noted that the deal could net the Big 12 $30 to $50 million annually.

That would be an additional revenue stream for a power conference looking to close the gap between the SEC and Big Ten in the potential revenue-sharing era that could start as soon as 2025.

No league has ever sold its naming rights to a company before.

So, it is safe to say that the McMurphy report and other national reports caused some reactions on social media’s X platform.

Social media reactions to Big 12 reportedly being named after Allstate

Here are some of the most notable ones.

Mitch Harper is a BYU Insider for KSLsports.com and hosts the Cougar Tracks Podcast (SUBSCRIBE) and Cougar Sports Saturday (12–3 p.m.) on KSL Newsradio. Follow Mitch’s coverage of BYU in the Big 12 Conference on X: @Mitch_Harper.

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Social Media Reacts To Big 12 Potentially Selling League Name To Allstate