NCAA

Big 12 Looking At Selling Name Of League To Insurance Company

Jun 13, 2024, 2:14 PM | Updated: Jun 14, 2024, 3:19 pm

SALT LAKE CITY—The Big 12 Conference, which will have 16 teams beginning August 1, is exploring ways to generate more revenue.

How about selling the rights to the conference name to a company?

Big 12 Conference named by Allstate?

Action Network’s Brett McMurphy reports that the Big 12 is considering selling the naming rights to insurance company Allstate. If the deal goes through, the price tag would be $30 to $50 million per year.

McMurphy reports that some of the possible names could be Big Allstate Conference or Allstate 12 Conference.

The deal has not been finalized, but if it happens, it will be the first league college or pro to have a naming rights sponsor attached.

Big 12 Commissioner Brett Yormark has often called the Big 12 Conference a “startup.” The league was formed in 1996, the youngest among the Power Four conferences. Its membership has changed drastically in its 28 years.

This year will mark a new iteration to the conference with a 16-team look that features newcomers Arizona, Arizona State, Colorado, and Utah.

“Open for business”

Out of the 16 teams that make up the league, eight members joined in the past two years. The history of the league has altered drastically, so if there’s a conference to sell its league name to a conference, the Big 12 might be the perfect one.

Yormark has consistently used the line “open for business” in his messaging since taking the Commissioner chair in 2022. Adding naming rights to the league would definitely indicate that the league is striking unique business deals.

“Since I took this job, I said from day one, I was open for business. And I guess you could say we’re open for business now more so than ever before,” Yormark said on May 31.

Yormark wants to add “value” to his current membership within those business deals.

“Value creation is the number one initiative and priority,” Yormark said after the Big 12 Spring Business Meetings in Dallas. “And we spoke a lot about that over the last couple of days and myself and my staff, were able to have some meaningful conversations with our key stakeholders on some big ideas and some opportunities that we’re going to vet out in order to create that value.”

Mitch Harper is a BYU Insider for KSLsports.com and hosts the Cougar Tracks Podcast (SUBSCRIBE) and Cougar Sports Saturday (12–3 p.m.) on KSL Newsradio. Follow Mitch’s coverage of BYU in the Big 12 Conference on X: @Mitch_Harper.

Take us with you wherever you go.

Download the new & improved KSL Sports app from Utah’s sports leader. You can stream live radio and video and stay up to date on all of your favorite teams.

  • Utah Utes Scoreboard

  • Utah Utes Team Leaders

  • Utah Utes Standings

  • BYU Cougars Scoreboard

  • BYU Cougars Team Leaders

  • BYU Cougars Standings

NCAA

BYU Football, College Football Playoff, Kalani Sitake...

Mitch Harper

BYU Football’s History In College Football Playoff Rankings

Taking a look back at BYU's history in the College Football Top 25.

57 minutes ago

southern utah basketball...

Tanner Tripp

Starters Shine For Southern Utah Basketball In Season Opener

The Thunderbirds routed the Mustangs by a score of 96-68. The started lineup for SUU shined with each of the five finishing the night with double digits in the points column. Jamari Sibley led the way, earning an opening-night double-double with 18 points and 10 rebounds.

11 hours ago

dyson koehler weber state...

Tanner Tripp

Dyson Koehler, Weber State Basketball Win By Largest Margin In Program History On Opening Night

Dyson Koehler led the way for the Wildcats with 22 points on 7-9 shooting, including six 3-pointers as Weber State defeated Northwest Indian College 118-35, etching their names in the history books with their largest margin of victory in school history.

12 hours ago

BYU Basketball, Kevin Young, Central Arkansas...

Mitch Harper

BYU Basketball Tips Off Kevin Young Era Against Central Arkansas

Game number one of the Kevin Young era for BYU basketball.

13 hours ago

gabe-madsen-high-fives-fans-at-huntsman-center-2023...

Steve Bartle

Craig Smith, Utah Basketball Get100-59 Win Over Alcorn State

The Runnin' Utes got the win in the 2024-25 season opener after knocking off Alcorn State 100-59, thanks to some hot shooting.

14 hours ago

Xavion Staton, BYU Basketball, Commitment...

Mitch Harper

BYU Basketball Lands Commitment From 7-Foot Center Xavion Staton

BYU basketball picks up another high-profile recruit in the class of 2025.

16 hours ago

Sponsored Articles

Farmington High School...

American Fork Outlasts Farmington In Defensive Battle

Twelfth-seeded American Fork put together a stout defensive performance, shutting down the Farmington Phoenix in a 21-17 win.

...

Northern Utah High School Player of the Week – Week 11

The John Watson Northern Utah High School Player of the Week is celebrating the best high school football player in all of Northern Utah, honoring their exceptional performances on the gridiron.

salt lake county player of the week...

Salt Lake County High School Player of the Week – Week 11

The Hercules Salt Lake County High School Player of the Week is celebrating the best high school football player in Salt Lake County, honoring their exceptional performances on the gridiron.

Mr. Mac Utah County High School Player of the Week...

Utah County High School Player of the Week – Week 11

The Mr. Mac Utah County High School Player of the Week is awarded each week to the top prep football players in Utah County. It honors athletes for their performances on the gridiron.

Whitaker Field (1)...

Defense Leads Granger Lancers Into Second Round Of Playoffs

Turnovers ruled the day as the Granger Lancers overcame an early deficit to beat the Box Elder Bees 26-23. The Lancers advance to face the Roy Royals on Friday, November 1.

...

Northern Utah High School Player of the Week – Week 10

The John Watson Northern Utah High School Player of the Week is celebrating the best high school football player in all of Northern Utah, honoring their exceptional performances on the gridiron.

Big 12 Looking At Selling Name Of League To Insurance Company