NFL

Saturday Night’s NFL Game On Peacock Will Not Have Commercials During 4th Quarter

Dec 21, 2023, 3:25 PM

Buffalo-Bills-Los-Angeles-Chargers-NFL...

Josh Allen #17 of the Buffalo Bills scores a touchdown during the third quarter against the Los Angeles Chargers at Bills Stadium on November 29, 2020 in Orchard Park, New York. (Photo by Timothy T Ludwig/Getty Images)

(Photo by Timothy T Ludwig/Getty Images)

AP – Saturday night’s game between the Buffalo Bills and Los Angeles Chargers already carried significance as the first NFL game to be exclusively streamed on Peacock.

The matchup will also feature another milestone as NBC and the NFL announced Thursday morning that the fourth quarter will be commercial free for the first time.

NBCUniversal says there will be a 40% reduction in the standard ad time for an NFL game which should result in at least 12 additional minutes of game-related content.

RELATED: How To Watch Local Players, Coaches In Week 16 Of 2023 NFL Season

Rob Hyland, the coordinating producer for NBC’s “Sunday Night Football,” said there have been discussions about this game since June about how to make it unique and distinct from a regular NBC broadcast.

“The limited stoppages are exciting for me as someone that wants to tell the story of the game and have the time to do it,” he said.

 

View this post on Instagram

 

A post shared by SNF on NBC (@snfonnbc)

During one of the two breaks of 2 minutes, 20 seconds, in the fourth quarter, the announce team of Mike Tirico, Cris Collinsworth and Melissa Stark will delve more into some of the game’s storylines. The other will go to the “Football Night in America” studio team for their thoughts on the game as well as the upcoming slate of games for the remainder of Week 16.

Hyland is used to producing events with limited or no commercial breaks as one of the lead producers for NBC’s Olympics coverage in prime time.

The commercial-free quarter will be sponsored by Capital One, Hyundai and Walmart.

 

View this post on Instagram

 

A post shared by SNF on NBC (@snfonnbc)

Saturday’s game on Peacock will be preceded by the matchup between the Cincinnati Bengals and Pittsburgh Steelers on NBC, which should help deliver a better lead-in audience.

That will be the same case on Jan. 13, when NBC will carry the afternoon wild-card playoff game and Peacock will have the night game.

Games on Peacock will be broadcast on the NBC affiliates in the two team markets, which is the same case for games on Amazon Prime Video.

NBC and Peacock haven’t tried to set any ratings predictions, but it is worth noting that the “Thursday Night Football” package on Amazon is averaging 12.07 million viewers this season, a 26% increase over last year.

Last Thursday’s game between the Chargers and Raiders, where Las Vegas had a 42-0 lead at halftime en route to a 63-21 victory, averaged 7.98 million.

Download the new & improved KSL Sports app from Utah’s sports leader. You can stream live radio, video and stay up to date on all of your favorite teams.

NFL

Chris-Mortensen-ESPN-NFL...

Joe Reedy, AP

Chris Mortensen, An Award-Winning Reporter Who Covered NFL, Dies At 72

Chris Mortensen, the award-winning journalist who covered the NFL for close to four decades, died Sunday morning. He was 72.

21 hours ago

Britt-Reid-Kansas-City-Chiefs-NFL...

David A. Lieb, AP

Missouri Governor Shortens DWI Prison Sentence Of Ex-Chiefs Assistant Coach Britt Reid

Missouri Gov. Mike Parson shortened the prison sentence of former Chiefs assistant coach Britt Reid for a drunken driving crash.

1 day ago

Kedon-Slovis-BYU-Cougars-NFL-Scouting-Combine...

Kyle Ireland

Local Players Shine At 2024 NFL Scouting Combine

The 2024 NFL Scouting Combine featured multiple players with ties to the Beehive State who tested and performed at the pre-draft event.

2 days ago

Tyreek Hill Social Media Influencer Broken Leg Football Drills...

ALANIS THAMES AP Sports Writer

Influencer Says Dolphins’ Tyreek Hill Broke Her Leg During Football Drill At His Home

A social media influencer is suing Dolphins WR Tyreek Hill over an alleged incident that happened at the NFL star's home last summer.

5 days ago

Julian-Blackmon-Indianapolis-Colts-NFL...

Kyle Ireland

Colts Safety Julian Blackmon Announces Engagement To Former Jazz Dancer

Former Utah Utes and current Indianapolis Colts safety Julian Blackmon announced his engagement with a post on social media.

7 days ago

Josh-Jacobs-Las-Vegas-Raiders-NFL...

Kyle Ireland

Report: Raiders ‘Not Expected’ To Franchise Tag RB Josh Jacobs

The Raiders plan to avoid the franchise tag with Josh Jacobs and will try to re-sign him to a new deal, according to Adam Schefter.

7 days ago

Sponsored Articles

ksl-sports-newsletter...

KSL Sports

KSL Sports Newsletter: Sign Up Now

Sign up today for the KSL Sports newsletter. Get the latest Utah sports news delivered to your inbox.

...

KSL Sports

Jazz Notes Newsletter: Sign Up Now

Sign up today for the Jazz Notes newsletter. Get insider analysis, game recaps and opportunities to win tickets!

Follow @kslsports...

The Road Home Mediathon 2023

The KSL Sports Zone and KSLSports.com are proud to support the all-day Mediathon 2023 at the Road Home, an annual tradition to raise money and other essential items for the Road Home, a Homeless Shelter.

3 kids wearing real salt lake jerseys smiling...

Real Salt Lake

6 Reasons You Need to Experience a RSL Matchday

RSL Games are a great way to spend time with your family with fun activities, good food, and traditions you can only experience at the field.

High angle view of the beautiful Rose Bowl Stadium...

KSL Digital Sales

How to Prepare for the 2023 Rose Bowl

Everything you need to know to plan your 2023 Rose Bowl trip in Pasadena, California. This year, the Utes will face Penn State.

Jordan-Clarkson-Utah-Jazz...

KSL Digital Sales

Notable Moments From The Utah Jazz Season… So Far

At the beginning of the season, the Utah Jazz were second to last. Now they rank in the top 10 teams in the Western Conference.

Saturday Night’s NFL Game On Peacock Will Not Have Commercials During 4th Quarter