BYU Has Chance To Play In Bowl Game Named After Pop-Tarts

Jun 1, 2023, 3:03 PM | Updated: 3:08 pm

Pop-Tarts, Bowl Game, College Football, BYU...

The Pop-Tarts Bowl will feature teams from the Big 12 Conference and ACC. (Photo by Andrew Burton/Getty Images)

(Photo by Andrew Burton/Getty Images)

SALT LAKE CITY – Pop-Tarts have emerged as the latest brand to attach its name to a college football bowl game.

The newly named Pop-Tarts Bowl will occur in Orlando, Florida, on December 28, 2023.

“Since turning toast and jam into an ingenious toaster pastry almost 60 years ago, Pop-Tarts has always been about making the world more fun, more unexpected and more delicious for fans of all kinds,” said Heidi Ray, Senior Director of Marketing, Pop-Tarts. “We’re ecstatic to be the new title sponsor of the Pop-Tarts Bowl with our partners at Florida Citrus Sports and cannot wait to host Crazy Good experiences for fans and players alike in Orlando, and for those joining us from home.”

What’s great about this is that a local team, BYU, could have a chance to play in the game.

The Pop-Tarts Bowl will feature teams from the ACC and BYU’s new home, the Big 12 Conference.

BYU will need to have a good season in its first year in the Big 12. This game, formerly the Cheez-It Bowl, is expected to be the third bowl tie-in for the Big 12 in 2023. It would follow the New Year’s Six participant and the Alamo Bowl (vs. Pac-12). So at least eight wins would probably be needed this fall for BYU to be in the mix for the game.

If they somehow land in Orlando, the opportunity is for an epic postgame celebration.

There are “internal conversations” about a possible “postgame Pop-Tarts bath.”

Who doesn’t love college football bowl games?

What is the Pop-Tarts Bowl?

The history of this bowl game dates back to 1990. But it has experienced various name changes.

It started as the Blockbuster Bowl in 1990. Then moved to Carquest and later MicronPC to close out the 1990s. Then it was the Tangerine Bowl under Florida Tourism as a sponsor and Mazda afterward.

In 2004, the game changed to the Champs Sports Bowl. It switched to Russell Athletic from 2012-2016 and made another radical move to Camping World in 2017 through the 2019 season.

Then it became the Cheez-It Bowl, and now the Pop-Tarts Bowl.

What bowls are in the Big 12?

  • New Year’s Six
  • Alamo (vs. Pac-12)
  • Pop-Tarts (vs. ACC)
  • Texas (vs. SEC)
  • Liberty (vs. SEC)
  • Guaranteed Rate (vs. Big Ten)
  • Independence (vs. Pac-12)

Then the Big 12 also has secondary tie-ins with the Armed Forces and First Responder Bowls. Both of those games, which ESPN Events own, have a pool of leagues that can fill those spots.

Mitch Harper is a BYU Insider for and host of the Cougar Tracks Podcast (SUBSCRIBE) and Cougar Sports Saturday (Saturday from 12–3 p.m.) on KSL Newsradio. Follow Mitch’s coverage of BYU moving to the Big 12 Conference on Twitter: @Mitch_Harper.

Take us with you wherever you go.

Download the new & improved KSL Sports app from Utah’s sports leader. You can stream live radio, video and stay up to date on all of your favorite teams.

  • BYU Cougars Scoreboard

  • BYU Cougars Team Leaders

  • BYU Cougars Standings

College Football


Michelle Bodkin

Utah Football Drops In AP Top 25 After First Loss Of 2023

Utah football suffered their first loss of the season to Oregon State and subsequently dropped in the latest AP Top 25 poll.

6 hours ago


Kyle Ireland

Southern Utah’s Comeback Attempt Falls Short Against Central Arkansas

Southern Utah suffered a heartbreaking loss to Central Arkansas after the Thunderbirds' comeback attempt fell a couple of points short.

20 hours ago

Utah Tech Trailblazers Colorado State Rams...

Chandler Holt

Utah Tech Football Drops To Colorado State Following Second-Half Run

The Utah Tech Trailblazers lost to the Colorado State Rams, 41-20, after getting outscored 20-3 in the second half.

21 hours ago


Kyle Ireland

Southern Utah’s Football Game Against Central Arkansas Delayed Due To Weather

The Southern Utah Thunderbirds saw their game against the Central Arkansas Bears be grounded during the second half due to a weather delay.

22 hours ago

Utah Utes Football Bryson Barnes Oregon State Beavers...

Chandler Holt

Utah QB Bryson Barnes Traveled Home With Team Following Hospital Visit

After a hit sent him to the hospital, QB Bryson Barnes was able to check out and travel back to Utah with the team.

22 hours ago

Weber State Wildcats Northern Colorado Bears Football...

Chandler Holt

Weber State Forces Three Late Interceptions To Complete Comeback Over Northern Colorado

The Weber State Wildcats football team outscored the Northern Colorado Bears 21-0 in the fourth quarter to come back from down 14.

1 day ago

Sponsored Articles

3 kids wearing real salt lake jerseys smiling...

Real Salt Lake

6 Reasons You Need to Experience a RSL Matchday

RSL Games are a great way to spend time with your family with fun activities, good food, and traditions you can only experience at the field.

High angle view of the beautiful Rose Bowl Stadium...

KSL Digital Sales

How to Prepare for the 2023 Rose Bowl

Everything you need to know to plan your 2023 Rose Bowl trip in Pasadena, California. This year, the Utes will face Penn State.


KSL Digital Sales

Notable Moments From The Utah Jazz Season… So Far

At the beginning of the season, the Utah Jazz were second to last. Now they rank in the top 10 teams in the Western Conference.

Football soccer ball on grass field on stadium...

KSL Digital Sales

Everything You Need to Know to Watch the 2022 World Cup

Find out where and when to watch the upcoming games and final match for the 2022 World Cup in Qatar, including where to find live updates.

ksl sports logos...

KSL Sports

KSL Sports Newsletter: Sign Up Now

Sign up today for the KSL Sports newsletter. Get the latest Utah sports news delivered to your inbox.


KSL Sports

Win Tickets Wednesday: Jimmy Buffett

Get your Hawaiian shirts ready.

BYU Has Chance To Play In Bowl Game Named After Pop-Tarts