Jazz Surveying Fans On Future Design Of Team’s Jerseys
SALT LAKE CITY – The Utah Jazz are turning to their fans to gather ideas on what the future of the team’s branding and jerseys should look like.
Qualtrics, which was founded in part by Jazz owner Ryan Smith, is surveying Jazz fans on the team’s future rebranding ideas.
The Jazz made a controversial change to their uniforms this offseason gravitating away from the white and blue that had become commonplace in recent years, shifting more heavily towards purple, black, and yellow.
— KSL Sports (@kslsports) November 10, 2022
Qualtrics is an online survey tool that allows users to build and distribute surveys. During the Jazz current six-game homestand a select number of fans will be surveyed on different jersey combinations and color swatches for the team’s next rebrand.
The survey will help gather information on fans’ preferences regarding fonts, logos, colors, and more that will go toward their next rebrand.
The Jazz are required to stick with their current purple, black, and yellow theme through the 2023-24 season.
Fans who are surveyed won’t be allowed to take photos of the test uniforms and will be chosen at random during the home games.
Smith Understood Criticisms Of Jazz Jerseys
Smith joined Hans and Scotty on 97.5 The KSL Sports Zone after the jerseys were rolled out and discussed the reaction to the rebrand.
“We simplified and made it a little more clean,” Smith said, “and there’s probably fair criticism that maybe we went a little too clean.”
However, the Jazz owner said early returns from the sales indicate Jazz fans were on board with the redesign.
“I already got data back that online, the number one selling item, which was crazy, was purple, it came in hot, everyone bought it,” Smith said. “But when people walked into the team store, they bought the black and yellow.”
Despite the new look, Smith warned fans that no jerseys were permanent.
“Don’t ever take a snapshot of the brand, it’s changed every five years,” Smith said. “It’s an evolution and it’s a living movement that will continue to happen.”
Now, with the help of Qualtrics surveyors, fans in attendance at the Jazz’s next few home games may have a hand in the team’s next rebrand.
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