Utah Football Family Evolving The ‘Moment Of Loudness’

Sep 13, 2022, 9:31 AM | Updated: Sep 20, 2022, 1:53 pm
Moment of Loudness - Rose Bowl Game...
Devin Kaufusi #90, Bryson Reeves #19, and Tennessee Pututau #99 of the Utah Utes look on during a memorial for fallen teammates during the first half of the Rose Bowl game against the Ohio State Buckeyes at Rose Bowl Stadium on January 01, 2022 in Pasadena, California. (Photo by Sean M. Haffey/Getty Images)
(Photo by Sean M. Haffey/Getty Images)

SALT LAKE CITY- “Family” has been a cornerstone of Utah football since at least the Ron McBride era.  In 2021 Utah’s family was put to the test with the sudden and shocking deaths of running back Ty Jordan and defensive back Aaron Lowe. While clearly the team was shook by the loss of their beloved brothers, the emotions spilled out into the community who also felt the pain.

That’s where the concept of the “Moment of Loudness” was born- a way for fans to mourn and later celebrate the lives of Jordan and Lowe with the team- their family, every Saturday.

Utah football recently announced the “Moment of Loudness” would be a permanent fixture between the third and fourth quarters of every home game. Now, they are asking fans to send pictures of loved ones who were part of the Utah family and no longer with us so they can be included in the celebration. All photos need to be sent to Utah football Creative Director Maddie Hansen at mford@huntsman.utah.edu.

Family On Three

The Utes debuted a new video for the “Moment of Loudness” against Southern Utah last weekend. In the video narrated by head coach Kyle Whittingham, he invites fans to stand, smile, and lift their voices from the mountains to the heavens  in memory of Jordan and Lowe, along with anyone else recently lost in the Utah family. Now, the Utes want to visually represent those family members along with Jordan and Lowe.


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Lots of schools have a third and fourth quarter in-game tradition that sets them a part. It would appear the Utes have found theirs- a powerful reminder to enjoy every moment, and love those around you without hesitation in memory of those who are no longer here.

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Utah Football Family Evolving The ‘Moment Of Loudness’