Utah Football Family Evolving The ‘Moment Of Loudness’

Sep 13, 2022, 9:31 AM | Updated: Sep 20, 2022, 1:53 pm

Moment of Loudness - Rose Bowl Game...

Devin Kaufusi #90, Bryson Reeves #19, and Tennessee Pututau #99 of the Utah Utes look on during a memorial for fallen teammates during the first half of the Rose Bowl game against the Ohio State Buckeyes at Rose Bowl Stadium on January 01, 2022 in Pasadena, California. (Photo by Sean M. Haffey/Getty Images)

(Photo by Sean M. Haffey/Getty Images)

SALT LAKE CITY- “Family” has been a cornerstone of Utah football since at least the Ron McBride era.  In 2021 Utah’s family was put to the test with the sudden and shocking deaths of running back Ty Jordan and defensive back Aaron Lowe. While clearly the team was shook by the loss of their beloved brothers, the emotions spilled out into the community who also felt the pain.

That’s where the concept of the “Moment of Loudness” was born- a way for fans to mourn and later celebrate the lives of Jordan and Lowe with the team- their family, every Saturday.

Utah football recently announced the “Moment of Loudness” would be a permanent fixture between the third and fourth quarters of every home game. Now, they are asking fans to send pictures of loved ones who were part of the Utah family and no longer with us so they can be included in the celebration. All photos need to be sent to Utah football Creative Director Maddie Hansen at mford@huntsman.utah.edu.

Family On Three

The Utes debuted a new video for the “Moment of Loudness” against Southern Utah last weekend. In the video narrated by head coach Kyle Whittingham, he invites fans to stand, smile, and lift their voices from the mountains to the heavens  in memory of Jordan and Lowe, along with anyone else recently lost in the Utah family. Now, the Utes want to visually represent those family members along with Jordan and Lowe.


View this post on Instagram


A post shared by Utah Football (@utahfootball)

Lots of schools have a third and fourth quarter in-game tradition that sets them a part. It would appear the Utes have found theirs- a powerful reminder to enjoy every moment, and love those around you without hesitation in memory of those who are no longer here.

  • Utah Utes Scoreboard

  • Utah Utes Team Leaders

  • Utah Utes Standings

Utah Utes


Michelle Bodkin

Utah Athletics Announces 2023 Crimson Club Hall Of Fame Inductees

Utah Athletics announced their 2023 Crimson Club Hall of Fame inductees and the list includes some of the best teams and personalities.

1 day ago


Michelle Bodkin

Alissa Pili Gets Nostalgic Reviewing Last Minute Of Utah’s Game Against UCLA

Utah women's basketball star Alissa Pili gets nostalgic taking fans through last minute of the Utes' game against No. 9 UCLA.

3 days ago


Michelle Bodkin

Utah Athletics Adds Accelerate Sports Ventures To NIL Resources Arsenal

Utah Athletics announced the addition of Accelerate Sports Ventures to their arsenal of NIL resources Tuesday afternoon.

3 days ago


Michelle Bodkin

What Early Previews Say About Utah Football In 2023

Utah football just started summer workouts as pundits take an early stab at what they think the Utes will look like in 2023.

3 days ago


Michelle Bodkin

Utes Bulletin: Things Happening In Utah Athletics (Week Of 6/5/23)

It's officially summer "break" for Utah Athletics, but the Utes Bulletin will continue on with key points of interest as they come.

4 days ago


Kyle Ireland

Former Utah Football Standouts Sign With Browns, Commanders

A pair of former University of Utah football players joined new NFL teams after signing with the Cleveland Browns and Washington Commanders.

4 days ago

Sponsored Articles

3 kids wearing real salt lake jerseys smiling...

Real Salt Lake

6 Reasons You Need to Experience a RSL Matchday

RSL Games are a great way to spend time with your family with fun activities, good food, and traditions you can only experience at the field.

High angle view of the beautiful Rose Bowl Stadium...

KSL Digital Sales

How to Prepare for the 2023 Rose Bowl

Everything you need to know to plan your 2023 Rose Bowl trip in Pasadena, California. This year, the Utes will face Penn State.


KSL Digital Sales

Notable Moments From The Utah Jazz Season… So Far

At the beginning of the season, the Utah Jazz were second to last. Now they rank in the top 10 teams in the Western Conference.

Football soccer ball on grass field on stadium...

KSL Digital Sales

Everything You Need to Know to Watch the 2022 World Cup

Find out where and when to watch the upcoming games and final match for the 2022 World Cup in Qatar, including where to find live updates.

ksl sports logos...

KSL Sports

KSL Sports Newsletter: Sign Up Now

Sign up today for the KSL Sports newsletter. Get the latest Utah sports news delivered to your inbox.


KSL Sports

Win Tickets Wednesday: Jimmy Buffett

Get your Hawaiian shirts ready.

Utah Football Family Evolving The ‘Moment Of Loudness’