“Moment Of Loudness” To Continue In 2022
Aug 12, 2022, 3:40 PM
(Photo by Sean M. Haffey/Getty Images)
SALT LAKE CITY- Utah football announced Friday afternoon they plan to continue the “Moment of Loudness” between the third and fourth quarter in 2022. The “Moment of Loudness” was introduced in the 2021 football season as a way for fans to pay respects running back Ty Jordan and defensive back Aaron Lowe after both tragically passed within nine months of each other.
We are proud to announce our third quarter #MomentOfLoudness tradition will continue this year.
— Utah Football (@Utah_Football) August 12, 2022
A Tradition Is Born?
The “Moment of Loudness” was originally conceived to honor running back Ty Jordan whose only season with the Utes was the shortened 2020 Covid-19 year with no fans in the stands. Once news of Jordan’s death became known, fans immediately wanted to do something for the upcoming 2021 season to pay homage to the late running back who looked to be on a trajectory of greatness.
Typically in sports when someone passes a “moment of silence” is called for. However, since Jordan never got to play in front of a full Rice-Eccles Stadium, and hear the rumble and roar from the crowd as he broke off one of his odds-defying plays, more silence didn’t seem right to celebrate his legacy. That’s when a “Moment of Loudness” was suggested and supported by Utah football as a way for fans to give Jordan the cheers he never got to have when he was alive.
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When Lowe was taken far too soon late last September, the accompanying video was modified to feature both players and their brilliant smiles with a reminder to be “22% Better” every day in their honor.
While the movement was primarily intended for home games for the Utes, fans have taken it upon themselves to make sure the “Moment of Loudness” travels wherever their team goes. Last year, the “Moment of Loudness” made it’s first away appearance at the Farm while the Utes blew the doors off Stanford. From there on out the “Moment of Loudness” became a fixture no matter where the Utes were, including larger-scale away productions at the Pac-12 Championship Game and Rose Bowl.
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