Report: ESPN Drops Out Of Big Ten Media Rights Negotiations, Ending Long Partnership
Aug 9, 2022, 10:01 AM | Updated: 10:01 am
(Photo by Joe Robbins/Getty Images)
SALT LAKE CITY – The Big Ten Conference and ESPN have reportedly ended media rights negotiations, ending the longest sports media relationship in the business.
John Ourand of Sports Business Journal is reporting that ESPN is backing out of the media rights negotiations that the Big Ten is working through after their latest offer.
Ourand reported that ESPN turned down the latest offer of a 7-year, $380 million per-year package. ESPN executives believed that they would have to pay that amount just to keep their package with the Big Ten, which was much higher than they wanted to go.
ESPN has pulled out of Big Ten media rights negotiations, ending one of the longest sports media relationships in the business. ESPN said no to the conference’s final offer of a 7-year/$380 million per-year package, sources tell SBJ.
Story to be filed soon.
— John Ourand (@Ourand_SBJ) August 9, 2022
With ESPN out of the picture, the Big Ten will now shift to CBS and NBC joining FOX in their new media rights deal. According to Ourand, CBS is expected to carry a football game in the 1:30 p.m. MT window on Saturdays with NBC carrying one game in primetime.
ESPN has carried Big Ten football games since 1982. ABC has carried Big Ten games since 1966. The new deal reportedly features FOX Sports carrying the “A” package of games in the Big Noon window with FS1 and Big Ten Network carrying an undetermined amount of games.
The New York Post reported that CBS will pay around $350 million for its package and NBC will also pay around $350 million.