Utah Jazz Owner Ryan Smith Comments On Team’s Future Color Scheme
SALT LAKE CITY – Utah Jazz owner Ryan Smith commented on the team’s future color scheme following rumors of a black, white, and yellow rebrand.
Amid Utah’s first round playoff series with the Dallas Mavericks, discussion of the Jazz’s future colors and jerseys swirled on social media.
On Saturday, April 23, Smith sported a purple Jazz note shirt during Utah’s 100-99 Game 4 win over the Mavericks.
After the game, the second-year owner commented on a tweet about his shirt and the future of purple in the franchise’s branding.
“Purple is who we are… It’s here to stay,” Smith tweeted after the game.
Purple is who we are… It’s here to stay. https://t.co/gpnibsfsKX
— Ryan Smith (@RyanQualtrics) April 24, 2022
In the past, Smith has said the Jazz are trying to move away from their wide mix of colors “as fast as we can.”
Nope… Just moving away from this as fast as we can. pic.twitter.com/gDAwjolZX4
— Ryan Smith (@RyanQualtrics) September 15, 2021
Jazz part-owner Dwyane Wade has also hinted about a rebrand with “some new fresh heat.”
Now you know that would just be to typical and we’re anything but typical. We coming with some new fresh heat 🔥 https://t.co/yawYN6uESq
— DWade (@DwyaneWade) August 12, 2021
Two days before Game 4, Craig Miller of 96.7 The Ticket in Dallas tweeted an image showing three different Jazz jerseys with a revamped color scheme.
The Jazz are changing their colors to black, white, and yellow next season. Not sure about the fate of the City Edition uniforms they are wearing tonight. This is what has leaked so far re next season's new look. pic.twitter.com/Sy2NPRXkBt
— Craig Miller (@junior_miller) April 22, 2022
The jerseys featured the long-discussed black and white theme, with a highlighter yellow as the third option. The jerseys offer a much more simplified branding for the Jazz sticking to a less complicated three-color scheme.
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