SALT LAKE CITY – Utah Jazz guard Donovan Mitchell will be launching a new televised special to help college athletes benefit from the name, image, likeness (NIL) rules in amateur athletics.

The NIL series will be called “Donovan’s Keys to the Game” and will help guide young athletes through the branding, strategy, and financial possibilities of using their name, image, and likeness.

Working with the NBA and the NBA Players Association, the special will debut on NBA TV on March 21 at 6:30 p.m. ET.

Three-time NBA All-Star and Utah Jazz guard Donovan Mitchell is launching a new TV special to help student-athletes capitalize off of the name, image and likeness (NIL) rule changes in college sports.

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According to NBA public relations, the roundtable discussion will feature student-athletes from the University of Miami as Mitchell offers advice on the value of an NIL deal and the potential pitfalls that come with building certain corporate partnerships.

“NIL is a big new term in college sports,” said Mitchell in a release from the league.  “As a pro and former college athlete, I feel like it’s on me to get the word out to student-athletes and their families about the smartest moves to make in this new world we’re living in.”

Mitchell wasn’t able to profit off his own image while at the University of Louisville, but has since become one of the most marketable players in the NBA having his own line of shoes through Adidas, appearing in commercials for Marvel movies, and being one of the faces of Stance socks.

NIL Deals

NIL deals are relatively new in college athletics with the US Supreme Court unanimously voting in favor of amateur athletes’ ability to profit off their own likeness last year.

Previously, college students were unable to benefit from their marketability, though colleges across the nation benefited from student-athletes.

Colleges and universities are still unable to pay students directly, but players can independently seek out their own corporate sponsorships to increase their earnings during their amateur careers.

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