Utah Jazz Announce Multi-Year Partnership Extension With Adidas

Nov 5, 2021, 4:34 PM
Utah Jazz guard Donovan Mitchell against the Chicago Bulls (Photo by Nuccio DiNuzzo/Getty Images)...
Utah Jazz guard Donovan Mitchell against the Chicago Bulls (Photo by Nuccio DiNuzzo/Getty Images)
(Photo by Nuccio DiNuzzo/Getty Images)

SALT LAKE CITY – The Utah Jazz and Adidas announced on Friday a multi-year partnership extension focusing on recreational basketball and community programs.

This partnership with the Utah Jazz and Adidas will be connecting youth with star guard Donovan Mitchell.

“The Jazz are very pleased to renew this partnership with adidas, one of the most globally recognized sports brands in the world,” said Jim Olson, president of the Utah Jazz. “The emphasis on youth, particularly with our generational Junior Jazz program, and the affiliation with Donovan Mitchell create a special energy and inspiration around our programs.”

“We’re very excited to continue our partnership with the Utah Jazz. Our relationship with Donovan Mitchell and our presence with the Jazz youth programs continue to create lasting impact within the community,” said Aneesh Ahuja, NBA Partnerships Lead at adidas Basketball.

A big part of the partnership, Adidas will be the presenting sponsor of Junior Jazz, which features more than 60,000 players. Junior Jazz is the largest and longest-running youth basketball league in the NBA for the past 38 years.

Adidas is also the presenting sponsor of Jazz Youth Camp & Clinics with participants of multi-day sessions receiving a signature pair of Donovan Mitchell’s Adidas basketball shoes.

Continuing on is the operation of the Jazz and Adidas’ “Community MVP” award when local high school students have the opportunity to tell how they show Determination Over Negativity (D.O.N.) in their lives. Each month a winner is selected to receive tickets to a Jazz game, as well as merchandise from Adidas and the Jazz Team Store.

A new aspect to the partnership will be a collaboration with Zions Bank and Adidas called “Shoes and Backpacks” where the Jazz will provide D.O.N. shoes and Adidas backpacks to 500 underprivileged youth in the state of Utah.

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