BYU COUGARS

BYU Football Players Will Wear Built Bar Logo On Practice Helmets

Aug 13, 2021, 12:29 AM | Updated: 12:37 am
BYU Football - Built Bar...
BYU football head coach Kalani Sitake sporting a Built Bar t-shirt during practice on August 12, 2021. (Jaren Wilkey/BYU Photo)
(Jaren Wilkey/BYU Photo)

PROVO, Utah – BYU football had a day with their historic team-wide NIL endorsement with Utah-based company Built Bar. The news is changing the college football game forever, with each walk-on having their tuition covered.

But another intriguing element to the Built Bar/BYU football endorsement is the appearance of Built logos at BYU practices.

BYU announced this tidbit in their press release on Thursday, which read, “All players entering into the NIL agreement will wear Built branding on their practice helmets and participate in experiential events for Built.”

Built Bar logo on BYU football practice helmets

What will these practice helmets featuring Built Brands logos on them look like? BYU’s Director of Player Experience and Equipment Operations, Billy Nixon, delivered an early photoshopped look. See for yourself below.

The Built logos will debut on the BYU football practice lids this Saturday during day eight of camp. Built logos will appear on the front and back bumpers of the helmet.

BYU’s helmets this season consist of a 3D front bumper with the B-Y-U logo that features an oversized Y in the middle. Last year the Cougars sported an Oval Y bumper on their lids. The back of the helmet typically has a 3D “Go Cougs” bumper.

The Built branding will not appear on the helmets BYU wears during games.

Along with wearing a practice helmet that features Built logos, athletes that entered the NIL agreement will also participate in experiential events for Built. The 36 walk-on players who will have their tuition covered will also provide additional social media and experience promotions for Built as part of their agreements.

Gameday helmets won’t change

BYU will open the 2021 regular season in Las Vegas against the Arizona Wildcats. The Cougars will be wearing a “Royal Rush” uniform, which will consist of a royal blue helmet. BYU hasn’t worn a royal blue lid in a regular season game since the 1960s.

BYU and Arizona will square off on September 4th with kickoff set for 8:30 p.m. on ESPN and heard on KSL NewsRadio.

Mitch Harper is a BYU Insider for KSLsports.com and host of the Cougar Tracks Podcast (SUBSCRIBE) and Cougar Sports Saturday (Saturday from 12-3 pm) on KSL Newsradio. Follow him on Twitter: @Mitch_Harper.

  • BYU Cougars Scoreboard

  • BYU Cougars Team Leaders

  • BYU Cougars Standings

BYU Cougars

Kalani Sitake - Nick Saban...
Mitch Harper

Kalani Sitake, Nick Saban Both Visit Same California School While Recruiting

The people you'll see on the recruiting trail.
1 day ago
BYU Football - Cosmo - Flag...
Mitch Harper

BYU Football Offers Young USC Cornerback Commit

BYU extends a scholarship offer to a recruit in the class of 2025.
1 day ago
BYU - Utah - Jaren Hall...
Mitch Harper

BYU/Utah Produces One Of College Football’s Top Uniform Matchups

The rivalry game was easy on the eyes last season.
1 day ago
Kyle Whittingham and Kalani Sitake 2021...
Jeremy Mauss

Scheduling: Will BYU Big Time Utah Once They Move To The Big 12?

BYU moving to the Big 12 will have its perks.
1 day ago
BYU Football - Kelly Poppinga...
Mitch Harper

Coaches With BYU Football Ties Who Landed New Jobs During Carousel

The coaching carousel impacted many former BYU football players and coaches this off-season.
1 day ago
BYU Boise State...
Mitch Harper

BYU/Boise State Football Series Will Be Done After 2022 Season

Boise State's athletic director said on social media that the annual series with BYU is no more.
1 day ago
BYU Football Players Will Wear Built Bar Logo On Practice Helmets