National Analysts React To BYU Football’s Groundbreaking NIL Deal

Aug 12, 2021, 1:31 PM | Updated: 3:25 pm
BYU Football - Built Bar...
BYU football defensive lineman Lorenzo Fauatea with Built Bar CEO Nick Greer on August 12, 2021. (Jaren Wilkey/BYU Photo)
(Jaren Wilkey/BYU Photo)

PROVO, Utah – BYU football drew the attention of the college football world on Thursday with their groundbreaking NIL deal. Built Bar is going to endorse the entire BYU football team, and they will be covering the tuition costs for 36 walk-on players.

In essence, no player within BYU’s football program will be paying for their tuition anymore.

It’s a one-of-a-kind deal that drew the attention of around the nation.

BYU football generated a lot of reactions with their team-wide NIL deal

Here are some of the notable reactions to BYU’s NIL deal with Built Bar.

Mitch Harper is a BYU Insider for and host of the Cougar Tracks Podcast (SUBSCRIBE) and Cougar Sports Saturday (Saturday from 12-3 pm) on KSL Newsradio. Follow him on Twitter: @Mitch_Harper.

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National Analysts React To BYU Football’s Groundbreaking NIL Deal