NFL

Forbes: NFL Average Team Value Soars To Nearly $3.5 Billion

Aug 6, 2021, 10:23 AM
NFL Preseason - New York Jets - New York Giants...
A general view of action in the first quarter during a preseason game between the New York Jets and the New York Giants at MetLife Stadium on August 08, 2019 in East Rutherford, New Jersey. (Photo by Sarah Stier/Getty Images)
(Photo by Sarah Stier/Getty Images)

AP – Even with a pandemic forcing empty stadiums in most franchise cities, NFL team values increased by 14% in the past year to an average of $3.48 billion, according to Forbes.

How? New media rights deals that brought in $111.8 billion and led to the largest value increase in five years.

So even with a 20% fall in revenue and with average operating income dropping from $109 million in 2019 to $7.1 million during the COVID-19 pandemic season, the 32 clubs are profiting.

Once again, the Dallas Cowboys have the highest value at $6.5 billion. New England is next at $5 billion, followed by the New York Giants at $4.85 billion, the Los Angeles Rams at $4.8 billion and Washington at $4.2 billion. Dallas has been on top of the evaluations for 15 straight years.

The largest one-year increase in value was for Super Bowl champion Tampa Bay, up 29%. Forbes cites Tom Brady’s arrival leading to increased season-ticket and merchandise sales.

Buffalo has the lowest value, according to Forbes, at $2.27 billion, just below Cincinnati at $2.275 billion.

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Forbes: NFL Average Team Value Soars To Nearly $3.5 Billion