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Local Business Provides $250K To Sponsor BYU’s Built4Life Program

Aug 3, 2021, 3:17 PM
Tom Holmoe - BYU Built4Life...
Former Gov. Gary Herbert, left, talks with BYU athletic director Tom Holmoe during BYU Football Media Day at the BYU Broadcasting Building in Provo on Thursday, June 17, 2021. Derek Miller, president and CEO of the Salt Lake Chamber and Downtown Alliance, and Gary Veron, BYU associate athletic director for student-athlete experience, listen. (Kristin Murphy, Deseret News)
(Kristin Murphy, Deseret News)

PROVO, Utah – The BYU Athletics Built4Life program has a new marquee sponsor, and it’s a business based here in Utah.

Utah County software company Gigg has “entered into a one year sponsorship with the BYU Athletics Built4Life program.” BYU announced on Tuesday.

Gigg is now the marquee sponsor of BYU’s Built4Life after providing $250,000 to the program. The money will help finance Built4Life initiatives according to the school.

BYU’s Built4Life program was launched last month and strives to provide wholistic career development and life skills for BYU student-athletes. The program also looks to help their student-athletes capitalize on Name, Image and Likeness (NIL) opportunities.

Gigg is the Built4Life marquee sponsor

According to their website, Gigg is a software platform that “helps make social media make sense for your business.” Launched in 2013, Gigg was built by CEO and Founder Scott Warner focusing on music artists build techniques to connect with existing fans.

Warner provided a large check that showed the amount of $250,000 to members of the BYU athletic department that included athletic director Tom Holmoe and head football coach Kalani Sitake. Also at the check presentation was former BYU quarterback Bret Engemann, who is the Director of Sales and Business Development for Gigg.

BYU making in roads with Built4Life program

“This partnership with Gigg is a terrific milestone for our Built4Life program,” Tom Holmoe said. “Built4Life is only six weeks old, but is already being warmly received by our community here in Utah and Salt Lake counties. We are grateful to Gigg for their interest in helping elevate Built4Life. Since the launch of this program there has been lots of local interest to partner with this initiative, and we feel that we could not have asked for a better marquee sponsor than Gigg.”

Back at Media Day in June, Kalani Sitake wanted the Built4Life program to be an opportunity for all of his players to not only make money, but be better prepared for life after their football careers were over.

“At the heart of Built4Life is our program’s commitment to foster a culture of love and learning, while assisting student-athletes in laying the foundation required for personal economic prosperity beyond athletics,” said Sitake. “With that in mind, we enthusiastically thank Gigg’s CEO & Founder, Scott Warner, and the rest of the Gigg team for supporting Built4Life. We look forward to a long and fruitful relationship with this great company.”

The NCAA approved temporary NIL regulations that began on July 1st. Since that went into effect, numerous BYU football players have signed endorsement deals through the Built4Life program, starting with defensive end Tyler Batty and long snapper Austin Riggs being the first.

Mitch Harper is a BYU Insider for KSLsports.com and host of the Cougar Tracks Podcast (SUBSCRIBE) and Cougar Sports Saturday (Saturday from 12-3 pm) on KSL Newsradio. Follow him on Twitter: @Mitch_Harper.

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