SALT LAKE CITY, Utah – Guard Marco Anthony became the first Utah basketball player to land an NIL endorsement, which he announced on Friday morning.

Marco Anthony tweeted out his partnership with “Attitude Is Free” and even has a discount code for people to use when purchasing product.

Anthony sent out a tweet on Friday morning with details of his partnership.

“Let’s get this thing going @attitudeisfree!” Anthony posted. “Use discount code ‘4for4’ to receive 10% off on any orders! Link in bio!”

let's get this thing going @attitudeisfree !

use discount code "4for4" to receive 10% off on any orders! Link in bio! #AIF #JoinTheMovement pic.twitter.com/eWWU8iJpBH

— Marco (@MarcoJAnthony) July 9, 2021

According to the bio on the Attitude Is Free page:

“Join the Movement. The attitude you choose today determines your future success,” the bio read. On their website, they merchandise that is also endorsed by former Utah quarterback Alex Smith. Smith created the “Just Live” shirts that are featured on their website.

The 4 For 4 part of the promo is the number that Anthony wears. He sports the number because he is a fan of Wendy’s “4 For 4” meal deal.

It’s unknown if any other Utah athletes have NIL endorsement deals since the ruling came down last week that allowed student-athletes to benefit financially from their name, image and likeness. As far as KSL Sports could research, Anthony is the first athlete to announce a deal.

Trevor Allen is a Utah Utes Insider for KSLSports.com and host of the Crimson Corner podcast. Follow him on Twitter: @TrevorASports. You can download and listen to the podcast, here.