Pac-12 Conference In Talks With Tech Giant Apple

Dec 19, 2019, 4:44 PM | Updated: 4:59 pm
Pac-12 commissioner Larry Scott...
Pac-12 commissioner Larry Scott (Photo by Stephen Dunn/Getty Images)
(Photo by Stephen Dunn/Getty Images)

SALT LAKE CITY, UtahĀ – According to a Wall Street Journal report, Pac-12 Commissioner, Larry Scott, has recently met with Eddy Cue, the Head of Services for Apple, with intentions to create a partnership that would help bolster the revenue of both the Pac-12 Conference and the recently launched Apple TV+ app.

The app, which launched on November 1 at a price that will set you back just $4.99 a month, currently is home to nine original programs that include Disney+ and HBO.

The author ofĀ  the Wall Street Journal report Tripp Mickle states “though the conversations with MGM and the Pac-12 were preliminary and have yet to reach and advanced stage, the talks show Apple’s openness to striking a muiltibillions-dollar content agreement in support of its TV service – even as it forges ahead with a preferred strategy of developing its own shows. A deal with the Pac-12 would be Apple’s first foray into live sports.”

As it stands currently, the Pac-12 Conference has deals with FOX and ESPN to air their best weekly games. The Pac-12 Network then gets the pick of the other remaining games.

Revenue for “the conference of champions” has been down ever since the launch of the Pac-12 Networks back in August of 2012. Those struggles have led to multiple investment conversations between Scott and other entities over the last handful of years.

Mickle continues “more recently, Mr. Cue met with Pac-12 Conference Commissioner Larry Scott about the conferenceā€™s effort to sell an equity stake in its media rights package, valued at up to $5 billion, that includes the Pac-12 Networks and all marquee football, basketball and live sports programming that is fully available in 2024, according to people familiar with the discussions. The conference includes the University of Southern California, the University of Oregon and Stanford University.

Mr. Cue has questioned the value of a deal with the Pac-12 because it would only give Apple rights to some games, people familiar with his thinking said. He also recognized that if Apple ever secured rights to all of the conferenceā€™s best programming, it would need to show some of those games on traditional broadcast TV to satisfy fans.”

No timeframe has been reported regarding when fans should expect more on the conversations between the Conference and Apple.

  • Utah Utes Scoreboard

  • Utah Utes Team Leaders

  • Utah Utes Standings

Utah Utes

Michelle Bodkin

Instant Reactions To Utah’s Back-To-Back Pac-12 Titles

Utah beat the socks off USC, a team in the days leading up to the game had "already won" in their quest to be back-to-back Pac-12 champions.
6 hours ago
Patrick Kinahan

PK: A Wild Two Weeks Goes From Despair To Elation For Utah Football

From despair to elation and then swallowed up in unimaginable joy, Utah has run through the gamut of emotions over the last two weeks.
1 day ago
Cam Rising - Utah Utes Pac-12 Championship...
Trevor Allen

Social Media Goes Crazy After Utah Football Repeats As Pac-12 Champs

The Utah Utes are back-to-back Pac-12 Champions after a 47-24 win over No. 4 USC in the conference title game in Las Vegas.Ā 
1 day ago
Rose Bowl Game logo...
Michelle Bodkin

After Championship Win, Utes Are Rose Bowl Bound

The Utah football program beat USC to earn another Pac-12 title and a berth to play in the Rose Bowl Game to start the New Year.
1 day ago
Michelle Bodkin & Brian Preece

Dominant Second Half Allows No. 11 Utah To Pull Away In Pac-12 Championship

The No. 11 Utah Utes upset the No. 4 USC Trojans to win their second straight Pac-12 Conference title and earn a spot in the Rose Bowl Game.
1 day ago
Kyle Ireland

Hubert Forces Turnover, Jackson Ices Pac-12 Title As Utah Surges

RJ Hubert and Ja'Quinden Jackson combined to put the finishing touches on the Utes second consecutive Pac-12 title victory.
1 day ago
Pac-12 Conference In Talks With Tech Giant Apple