Donovan Mitchell Walks Red Carpet At Spider-Man Premiere In D.O.N. Issue #1 Sneakers
Jun 27, 2019, 1:44 AM | Updated: 1:46 am
(Photo by Frazer Harrison/Getty Images)
HOLLYWOOD, Calif. – Utah Jazz guard Donovan Mitchell received movie star treatment as he was seen walking the red carpet at the world premiere of Spider-Man Far From Home.
Nicknamed, “Spida,” Mitchell has taken advantage of his well-known moniker and turned it into endorsement and exposure gold. His partnership with the latest with the ultra-popular Marvel film series is the latest extension in his brand.
In collaboration with Marvel, Mitchell is set to release his signature adidas shoe, the D.O.N. Issue #1, on adidas.com on July 1 with a wider retail release on July 5. The sneaker is set to be released in four different Marvel-related colorways throughout the summer and will feature comic book branding on the shoe and box.
Check out @spidadmitchell at tonight's premiere of Spider-Man Far From Home. Walking the #RedCarpet with his new kicks, the D.O.N. Issue 1.
🔥🔥🔥#TakeNote #GoJazzGo #SpiderMan @kslsports #DONISSUE1 pic.twitter.com/a8RmEMbwQ7— Sam Farnsworth (@SFarnsworthKSL) June 27, 2019
Mitchell arrived on at the red carpet at the world-famous TCL Chinese Theatre on Hollywood Boulevard in a pair of his red and blue Issue #1s, except his were a customized luxury edition made in premium materials by Dominic Chambrone, who is better known as The Shoe Surgeon.
Spider-Man Far From Home stars Tom Holland and Jake Gyllenhaal, who both appeared with Mitchell in an ad featuring the Jazz star’s adidas shoes while promoting the film, which will have a worldwide release on July 2.
Classic hotel bag mix-up, but I’m totally cool with it. @tomholland1996 Can I keep it? #SpiderManFromHome #ad pic.twitter.com/02bBATSTE8
— Donovan Mitchell (@spidadmitchell) June 25, 2019
Also this week, Mitchell wrote a sentimental article in The Player’s Tribune, with his mother, Nicole, in a clever, guest-editing role.
In his second season with Utah, Mitchell managed to improve his scoring output from what was an incredible rookie season. He led the Jazz in scoring with 23.8 points per game and added 4.2 assists and 4.1 rebounds. Led by Mitchell and two-time NBA Defensive Player of the Year, Rudy Gobert, the Jazz advanced to the playoffs where they were eliminated by the Houston Rockets in five games.
This is what it’s all about right here!! This little girl aspires to be a hooper too!! I’m glad I was able to meet her and continue to motivate!! 🕷🕸🏀@adidasHoops @WNBA pic.twitter.com/AYX5kTxPVw
— Donovan Mitchell (@spidadmitchell) June 20, 2019
It was hard to imagine that Mitchell’s popularity could exceed all the mania that surrounded him last summer after his rookie campaign. However, as this week has shown, it’s Mitchell’s world and we’re all just living in it.