Adidas, Marvel Officially Launch Donovan Mitchell’s First Signature Shoe

Jun 26, 2019, 9:51 AM | Updated: 9:57 am
(Photo courtesy of Adidas)...
(Photo courtesy of Adidas)
(Photo courtesy of Adidas)

PORTLAND, Ore. – Adidas formally introduced Utah Jazz star Donovan Mitchell’s first signature sneaker, D.O.N. Issue #1. The new silhouette focuses on supporting his unmatched vertical leap and speed while paying tribute to his nickname through a collection of four Marvel Super Hero colorways. They are set to release on July 1.

Adidas and Marvel view Mitchell’s unconventional path to the NBA as inspiration for those who face challenges in their own life, like as many Super Heroes have to overcome their own adversity. Mitchell’s journey combined with his positive outlook through hardship, led to the decision to name his signature line D.O.N. Issue #1, as a testament to Mitchell’s Determination Over Negativity.

“Determination Over Negativity is a belief that anything is possible no matter who you are or where you come from,” said Mitchell. “I wanted this sneaker to be a symbol of that – for the kid who believes they can do anything.”

Mitchell’s determination and belief in himself was key throughout his journey from college athlete to NBA prospect to star with his own signature sneaker. His shoe features a propulsion clip on the side for lateral support and a wider outsole to stability for landing from above-the-rim leaps.


Each new colorway of D.O.N. Issue #1 will celebrate Mitchell and other Marvel Super Heroes:

  • MARVEL’S AMAZING SPIDER-MAN: A red, blue, and white colorway with webbing detailed across the side pays homage to the one and only Spider-Man, and the latest film installment in Marvel’s Spider-Man franchise.

D.O.N. ISSUE #1 Marvel’s Amazing Spider-Man (Photo courtesy of Adidas)

  • SYMBIOTE SPIDER-MAN: Shock pink, core black, white and silver, with teeth as fierce as the character. Available July 18.

D.O.N. ISSUE #1 Symbiote Spider-Man (Photo courtesy of Adidas)

  • STEALTH SPIDER-MAN: Black and green with glow in the dark details. Available August 1.

D.O.N. ISSUE #1 Stealth Spider-Man (Photo courtesy of Adidas)

  • MARVEL’S IRON SPIDER: Red and metallic gold to honor the legendary Iron Spider. Available August 31.

D.O.N. ISSUE #1 Marvel’s Iron Spider (Photo courtesy of Adidas)

Mitchell posted the commercial for his signature sneaker on Twitter on Tuesday.

The signature sneakers are $100 and will drop on adidas.com on July 1 and at Adidas retail stores globally beginning July 5.

  • Utah Jazz Scoreboard

  • Utah Jazz Team Leaders

  • Utah Jazz Standings

Utah Jazz

Trent Forrest - Utah Jazz vs. San Antonio Spurs...
Brian Preece

Former Jazz Guard Trent Forrest Signs Two-Way Deal With Hawks

Entering his third season in the NBA, former Utah Jazz backup point guard Trent Forrest has signed with the Atlanta Hawks.
15 hours ago
Brian Preece

Report: Jazz Sign Forward Paris Bass To One-Year Contract

The Utah Jazz made news on Sunday when it was reported that they have signed small forward Paris Bass to a one-year contract.
15 hours ago
Ben Anderson

Report: Jazz, Lakers, Knicks Talked Mitchell, Westbrook Trade

The Jazz reportedly discussed a three-team trade involving the Knicks and Lakers designed around Donovan Mitchell and Russell Westbrook. 
4 days ago
Ben Anderson

Jazz Alex Jensen To Coach USA Basketball AmeriCup Team

Utah Jazz assistant coach Alex Jensen has been named the head coach of the 2022 USA Basketball AmeriCup team. 
5 days ago
Ben Anderson

Arenas: Wade Still Better Than Jazz Players From Gobert Trade

Former NBA star Gilbert Arenas said that Dwyane Wade is still better today than the five players the Jazz received in the Rudy Gobert trade.
5 days ago
Utah Jazz center Rudy Gobert dunks (Photo by Katelyn Mulcahy/Getty Images)...
Ben Anderson

Should Jazz Retire Number 27 For Rudy Gobert?

Should the Utah Jazz retire the number 27 jersey worn by Rudy Gobert when he decides he's done playing in the NBA?
6 days ago
Adidas, Marvel Officially Launch Donovan Mitchell’s First Signature Shoe